In a recent article that appeared on my Twitter feed, Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I wholeheartedly agree with Ann. Scaremongering much? Whiff of…
If you log in to your search console account today and visit the search analytics section, you will notice that Google has quietly released a new feature called ‘Compare Queries’. What this means is you can enter the queries you want to see impressions, visits, position or click through rate for and compare them against…
If you have not already heard, Google have made some pretty seismic changes to their search results recently. Talk has been rife since the 11th of May this year when webmasters started commenting on changes to the search column. Every facet of the search result page will be impacted by these changes with Rich Snippets,…
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…
Back in March Google released this post about a mobile update which will start to roll out in May. Today is that day. The mobile friendly ranking algorithm was first released on April 21st 2015 and it meant that mobile searches used a different set of ranking factors compared to Desktop users, which is why…
The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related, looking…
If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this guide I specifically look at how to map Analytics…
SEO can be a tricky industry to understand, made even more difficult with all the SEO jargon that gets thrown around. We’ve compiled an SEO Alphabet for you so that you can at least know some of the technical SEO words that get used! A is for Algorithm – How Google works out how to…
So with Christmas fast approaching the SEO team here at Anicca has been discussing what we think will be big for SEO in 2016. Here are a few of our top predictions. Real-Time Algorithms This is already something we know will be happening and it has been reported that the next Google Penguin algorithm will…
Ann Stanley presented her top tips for marketing in Google for small and local businesses at The Business Show in Olympia. With all the recent changes in Google + and the local results, Ann is predicting that the local listings or map results will become ads by the end of next year! The presentation included:…
