Back in March Google released this post about a mobile update which will start to roll out in May. Today is that day. The mobile friendly ranking algorithm was first released on April 21st 2015 and it meant that mobile searches used a different set of ranking factors compared to Desktop users, which is why…
The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related, looking…
If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this guide I specifically look at how to map Analytics…
SEO can be a tricky industry to understand, made even more difficult with all the SEO jargon that gets thrown around. We’ve compiled an SEO Alphabet for you so that you can at least know some of the technical SEO words that get used! A is for Algorithm – How Google works out how to…
So with Christmas fast approaching the SEO team here at Anicca has been discussing what we think will be big for SEO in 2016. Here are a few of our top predictions. Real-Time Algorithms This is already something we know will be happening and it has been reported that the next Google Penguin algorithm will…
Ann Stanley presented her top tips for marketing in Google for small and local businesses at The Business Show in Olympia. With all the recent changes in Google + and the local results, Ann is predicting that the local listings or map results will become ads by the end of next year! The presentation included:…
If you don’t keep up to date with what’s happening on Google + you will not have noticed that it has been given an update and a fresh new look. This week Google updated its Google + Local pages with an optional update for now, so you can choose whether you go with the new…
Local SEO is forever evolving and more and more businesses are now realising the importance local SEO plays in marketing. We’ve put together a little guide of must-haves for your local business. 1. Google My Business One of the most important things to have for your local business is a verified Google My Business profile….
In today’s online world Google is pretty much the epicentre of everything. With almost any question you ask in the real world you can count on the answer being ‘Google it’, meaning having your website visible in Google is more important than ever. That, though, is easier said than done. There are a number of major…
Ann Stanley delivers another stellar presentation at The National Franchise Exhibition to an audience of franchisees and entrepreneurs eager to learn about the latest developments in SEO. In the presentation, Ann imparts her experience and knowledge of using SEO to improve a business’ presence within local search engine results and provides tips on avoiding Google…
