Managing Product Feeds with ChannelAdvisor and Anicca Digital: Invitation to our Technology Showcase in Leicester on 5th July 2011

You are invited to our second Technology Showcase on 5th July 2011 at Anicca Digital in Leicester. The showcase is for new or existing clients who are interested in increasing their ecommerce sales and traffic by maximising the effectiveness of their product feeds. Unfortunately, the number of places is strictly limited, so please apply early…

Bing Webmaster Tools Updated: A Guide to the New Features

Bing recently launched an update on its Webmaster Tools feature. The update, known as the ‘Honey Badger’ update, provides some exciting new features, including the capability to control when and how Bing indexes your site, the ability to allow different users different access levels to your account, and a clever way to avoid duplicate content…

Anicca launches a new PPC management service for small businesses called “Pay Per Click – Petite”, featuring guaranteed clicks for an all-inclusive monthly fee!

Anicca Digital has just launched a new PPC management service aimed at small businesses that need more traffic and sales, but have a limited budget of £250 – £750 per month. “Pay Per Click – Petite” is an all-inclusive PPC package, which is scaled down to match the needs of smaller or local companies; to…

|

Daily Deals sites: Top Tips for Local Businesses using Pay-on-Performance Marketing

Daily deals sites are quickly becoming one of the best ways for local businesses to market themselves online. You may have heard of Groupon, the biggest of the daily deals sites in the UK, but have you heard of its competitors? And more importantly, do you know how you can market your business and gain…

Schema.org – Google, Yahoo and Bing join forces to create a universal mark-up scheme

Last week the big three search engines, Google, Yahoo and Bing, announced a collaboration project called Schema.org. The project is a collection of schemas of html tags that webmasters can use to mark-up web content in such a way that it will be understandable to search engine spiders. Search engines might be able to read…

Google +1 Buttons for Websites – How does Google +1 affect Search Results?

This week Google launched their +1 button for websites. Like the +1 button that was launched for organic search results earlier this year, the +1 button for websites allows users to place a recommendation for web pages they like. Recommendations will be visible on the webpage, in search results, and on users’ Google profiles. Additionally,…

Google AdWords Ad Extensions & New Formats – Top Tips From SMX London

For everyone that missed the brilliant SMX conference in London this week, here are the top tips from the session on” Google AdWords Ad Extension and other new ad features”. The Panel consisted of: Christine Churchill, President KeyRelevance – session moderator Ann Stanley, MD Anicca Digital – an overview of the 4 types of ad…

New Google Analytics Version – Using Analytics for your Website

Google recently released their new version of Google Analytics with the aim ‘to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality’. This is the biggest change to Analytics in over a year and brings in some great new features….