So you’ve gone through the strenuous process of trying to get people to visit your site; you’ve done your Pay Per Click and your Search Engine Optimisation, but as soon as people come to your site they’re leaving before you know it – why is this? Well the answer lies with the page they land on. A…
The eBusiness Club has provided a program of workshops, breakfast briefings and events to East Midlands businesses since 2001. This has played an important role in educating local businesses in all aspects of online marketing, eCommerce and ICT. Ann Stanley has been a tutor and presenter on the program since the very early days and…
After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…
Ann Stanley MD of Anicca Digital successfully pitched to speak at SMX London last this week. The conference is organised by Search Engine Land and was chaired by Chris Sherman. The London event is held annually in May and this is the third time that Ann has spoken at the London event. The event is actually part of an international series with…
The Google I/O conference kicked off in San Francisco earlier this week. The focus of the keynote speech was on user engagement; Google not only wants people to search, it wants people to stay and explore. It wants people to share. Although the speech didn’t reveal any plans for new hardware, it did include improvements…
Google has recently announced changes to its product feed specification which is important for anyone who uses Product Listing Ads and Google Shopping. Multi items /packs – there is a new ‘multipack’ attribute for packages that include identical products sold as a multipack or bundle. Merchants must define the number of items being sold as…
As you may have noticed, we currently have a new job open here at Anicca for an SEO and Social Account Manager. As we are regularly on the look out for talented new staff, I asked CV expert Erik Bowitz to give us his tips on selling yourself and standing out when applying for an…
Ann Stanley will be at this years SMX London event, and will be contributing to their Paid Search Track with a presentation based on Amazing Paid Search Tactics and Tools. SMX (Search Marketing Expo) is run by Danny Sullivan and Chris Sherman, of Search Engine Land fame, and is one of the most popular conferences…
Our Managing Director Ann Stanley attended a local business networking event at the Mansfield i-centre this morning, where she delivered a presentation to delegates on search marketing and how it can be used by online businesses to maximise their potential – particularly in relation to conversions and ROI.
In her role as MD of Anicca Digital, Ann Stanley is often invited to talk at various industry shows and conferences. Today she has been at the Internet Retailing Expo at the NEC in Birmingham, delivering a presentation on how ecommerce sites can maximise the revenue and ROI (return on investment) from Pay Per Click…
