In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
What’s new in search this February? New techniques for Performance Max optimisation, the arms race for AI-assisted search and 301 redirect insights. During February 2023, these are some of the highlights so far: Performance Max for Lead Generation 301 Redirects Work Best for Close 1:1 Content Matches Publishers Express Concern Regarding AI-Powered Search Google to…
How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
Testing is a key building block of any paid media campaign. It is all about controlling risk, giving you the ability to make data-informed decisions to maximise your output. Human instinct is usually to ask, what if it goes wrong? But what we need to be asking is, what if it goes right? By…
We’re taking a look at the most important updates that have been released in PPC in the last month. The last month has brought some new PPC updates and announcements of coming changes in the world of Google Ads. We are here to make sure you are up to date on all the important…
SEO News September 2022 SEO News August 2022 SEO News July 2022 SEO News June 2022 Latest search and SEO news from September 2022. Search on Showcase updates from Google, Google Ads issues, Google PID removal features and more. During September 2022, these are the main news items and updates: Search on Showcase: Google Maps…
Brand awareness is the first stepping stone and the foundation of all marketing activities. It is critical to increase the recognition of a brand and begins the process of driving performance-related objectives. Without brand awareness activity it becomes harder to prospect and increase your brand share in the market. 3 Factors of Brand Awareness Fosters…
New Google Ads Premier Partner Certification rolled out in February 2022 There are thousands of Google Ads agencies in the UK that display the Google Partner accreditation badge. Of these around 400 were eligible for Google Ads Premier Partner Accreditation – which required agencies to have a certain number of qualified staff, an ad spend…
With 20 years’ experience in marketing, Anicca Digital’s very own Ann Stanley discusses the State of Digital Marketing in 2019. What happens after you search in Google? The percentage of people clicking on sites is dropping dramatically – 50% now don’t click on anything. This is because Google is trying to keep you on…
Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises 1,000’s of signals and behavioural patterns to help you deliver…