Google cut the link between GA4 and Google Optimize. GA4 gains regex event creation and home dash features, whilst Google remove many attribution models. During April 2023, these are some of the highlights so far: Google Removes GA4 / Google Optimize Integration Mobile Apps & Web Analytics Market to Grow from $9.4 Billion to $20.2…
With the announcement that Google will be retiring Universal Analytics in July 2023, now is the time to upgrade to Google Analytics 4! Google Analytics 4 (GA4) is the next generation of Google Analytics, packed full of new benefits and features including powerful new reporting features, improved cross-device tracking capabilities and enhanced visualisations and custom…
Google make updates to GA4, but may be losing their stranglehold on the analytics market. Many invest in big-data and analytics, for future integrations. During February 2023, these are some of the highlights so far: Big Data Analytics in Retail Growth Driven by Increased Spending on Big Data Analytics Tools Uptake to Use Daimler…
What’s new in web analytics this January? Google sunsets Google Optimize, Adobe Analytics provides online retail insights, the rush to move to GA4 and more. During January 2023, these are some of the highlights so far: AI and Big Data to Change the Way Legal Firms are Run Mobile Analytics Market Size Expected to Reach…
Ed Truman presented “Stepping into Google Analytics 4” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 2pm – Ed Truman, Anicca Digital Read the summary Anicca Digital’s own Head of Analytics,…
Google Analytics 4 (formerly known as APP + Web beta) has landed and is now the default Analytics you will get if you are signing up for Google Analytics for the first time or if you are creating a new web property for your website. However don’t panic – your existing Google Analytics will be…
This article shows you how to import ad spend cost data into Google analytics so that you can compare and measure the ROI of your different marketing campaigns. This includes campaign ad spend from Social Media, Banner Ads, Bing ads, Affiliate advertising and any other paid advertising that isn’t Google. Why do it? Importing your…
Google this month rolled out new improvements to the Search Console Report within Google Analytics. The new report allows the ability to display Search Console metrics (i.e your organic search data) alongside Google Analytics metrics in one combined report– giving you a full view of how your site shows up and performs in organic search…
This is a straight forward guide for people wanting to easily track and record outbound link clicks from their website. This could include links to social media sites, external forms, PDF documents or other websites. There are essentially two ways to do this: Manually adding tags to each link you want to track using event…
