At EPIC25, Dan Bond, from RevLifter, presented compelling evidence that challenges everything we thought we knew about promotional strategy. Their research, spanning thousands of customer journeys and developed in partnership with IMRG, reveals a stark truth: most brands are leaving a lot of revenue on the table through poorly targeted, margin-eroding discount strategies. The solution…
From button pushers to campaign builders. Explore how Sem, Producthero, sees the future of PPC and paid activity with the integration of AI.
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
Welcome back, this month at Anicca I’m bringing you the latest Google Ads updates from March 2023. I am here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google has rolled out business names, favicons and sponsored labels on desktop devices Simplified…
In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
Welcome back, this month at Anicca we are brining you the latest PPC updates from January and February 2023. We are here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google applies updates to auto apply recommendation for removing redundant keywords Google Ads…
How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
7 Key Elements of an Effective PPC Campaign Meta: What are the core elements of every search campaign setup? Take a look to discover the 7 key parts of every paid search campaign from the experts. Key Elements of a PPC Campaign Pay Per Click advertising is one of the most widely used forms of digital…
Testing is a key building block of any paid media campaign. It is all about controlling risk, giving you the ability to make data-informed decisions to maximise your output. Human instinct is usually to ask, what if it goes wrong? But what we need to be asking is, what if it goes right? By…
We’re taking a look at the most important updates that have been released in PPC in the last month. The last month has brought some new PPC updates and announcements of coming changes in the world of Google Ads. We are here to make sure you are up to date on all the important…