Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com). Whether you like it or not, 2017 still belongs to the era of the smartphone, and it doesn’t look like…
In the forever changing world of Google AdWords it is hard to keep up with all the new features and changes that are happening on a monthly, sometimes even daily basis – But don’t worry we’ve got your back. One of the latest arrivals in Google Beta is what is being referred to as both ‘Table…
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
This article explains how to manage your pay per click campaign in order to avoid common PPC mistakes. 1) Having all your PPC keyphrases in one ad group and/or campaign 2) Bidding on generic keyphrases or only using broad match 3) Poor PPC bid management – setting your maximum cost per click too high or…