Insight Audits are a series of discovery projects that allow you to understand what is happening on your website, in your sector (your competitors) and within the economy*. These audits require the use of your own first-party data, such as Analytics but they often require the use of third-party tools, some of which you may…
Undertaking competitor analysis is a crucial task for any marketer, to ensure your business has the information it needs to stay one step ahead. Why competitor analysis is important Competitor analysis offers many benefits that range from enabling your business to grow, to making your own campaigns and marketing more effective. The top 5 benefits…
Having undertaken many SEO projects over the last seven years, from small local campaigns to international projects in a variety of niches, we have found that many businesses believe their competitors to one group of companies but when it comes to search, it turns out that it’s a different group of companies entirely. One of…