Google Launches New Mobile Friendly Update

Back in March Google released this post about a mobile update which will start to roll out in May. Today is that day. The mobile friendly ranking algorithm was first released on April 21st 2015 and it meant that mobile searches used a different set of ranking factors compared to Desktop users, which is why…
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5 Ways to Include Social Shopping in Your Digital Strategy

Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user generated content) and Chatbots in their social media strategies.  5 Ways to Include…
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What’s the BBC Got Against Google?

What’s the BBC Got Against Google?

  This morning started like every other. A late bus and and a 45 minute commute into the office that was spent reading what caught my eye on my Twitter and Feedly feeds. This morning a story about the power of Google caught my eye, that’s not unusual, but the fact it was published by the…
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Speed up, ditch professionalism and write for people – a round-up of Brighton SEO

Speed up, ditch professionalism and write for people – a round-up of Brighton SEO

    The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related,…
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What is Social Shopping?

What is social shopping by Anicca Digital

Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
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