Marketing automation that nurtures leads while you sleep.
Connect your tools, automate your follow-up and let no lead go cold. We build the journeys, triggers and integrations that turn one-off enquiries into a reliable pipeline.
Stop leads slipping through the cracks.
Most businesses lose leads not because the marketing failed, but because the follow-up did. A form fills in, and then nothing happens fast enough. Marketing automation fixes that, with the right message reaching the right person at the right moment, automatically.
We connect your forms, CRM, email and ad platforms into joined-up journeys. Enquiries get qualified and nurtured, your team gets alerted to hot leads, and your reporting finally tells you what is working.
What we automate
Five shifts in marketing automation.
Automation has moved well beyond scheduled emails. These are the shifts worth acting on.
Speed wins deals
The first business to respond usually wins. Automated follow-up replies in seconds, not days.
Joined-up, not siloed
The value is in connecting your tools, so data flows and journeys span channels.
Behaviour-triggered
The best journeys react to what a lead actually does, not a fixed schedule.
AI in the workflow
AI now drafts, personalises and routes inside automations, lifting relevance without more manual work.
Reporting you trust
Automation done right cleans up your data, so the numbers you report are finally reliable.
Our marketing automation services, end to end.
From the audit of your current setup to the journeys, integrations and reporting that make it run.
Automation audit
We map your current tools, data and follow-up, and find where leads leak and time is wasted.
Tools · Gaps · PlanNurture journeys
Email and message sequences that qualify and warm leads automatically, based on what they do.
Email · Triggers · NurtureIntegrations & CRM
We connect forms, CRM, email and ad platforms, including Go High Level setups, so your stack works as one.
CRM · Sync · StackLead scoring & routing
Qualify and route enquiries automatically, and alert your team the moment a lead is hot.
Qualify · Route · AlertReporting & dashboards
Clear dashboards that show pipeline, source and ROI, built on data automation keeps clean.
Pipeline · Source · ROIAI-assisted automation
We bring AI into your workflows to draft, personalise and route, lifting relevance without more manual effort.
Draft · Personalise · RouteWhere are your leads leaking?
Tell us about your current setup and we will come back with where leads are likely slipping through and the quickest automation wins, plus whether a full audit is worth it. No jargon, no hard sell.
- Where leads are leaking now
- Quick automation wins to plug them
- Where a full audit would pay off
- Free. No sales call required to receive it.
Growth we have driven for brands you might recognise.
Worked examples from across our marketing programmes. More in the full case study library.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands choose Anicca for automation.
We fix the leaks first.
We start with where leads actually slip away, so automation solves a real problem from day one.
Joined-up by design.
We connect your whole stack, so journeys span channels and your data stays clean.
Marketing and AI together.
Automation sits alongside our paid, SEO and AI teams, so the follow-up matches the campaigns driving it.
Senior specialists, 19 years in.
An independent Leicester agency since 2007, rated 4.87 from 700 reviews.
What brands ask about marketing automation.
What is marketing automation?
Using connected tools and journeys to handle follow-up, nurture and reporting automatically, so the right message reaches the right person without manual effort.
Do you work with our existing tools?
Usually, yes. We connect the CRM, email and ad platforms you already use, and advise where a change would genuinely help. We work with Go High Level and other common stacks.
Will it feel impersonal to our leads?
Done well, the opposite. Behaviour-triggered journeys are more relevant and timely than manual follow-up, and we keep a human in the loop for the moments that matter.
How quickly will we see results?
Faster follow-up usually shows results quickly, since speed-to-lead is often the biggest single win. Bigger gains build as the journeys mature.
Where do we start?
With an audit of your current setup to find where leads leak and which automations to build first.
Ready to stop losing leads? Let us automate the follow-up.
Book a discovery conversation. We will look at where leads are slipping and the quickest wins, with no jargon and no hard sell.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
