Practical AI for marketers, in just two days
A fast, hands-on introduction to using AI in marketing. In two days your team goes from curious to confident, with real tools and techniques they can use straight away.
Course at a glance
From curious to confident, fast
Not every team needs the full 10-day programme. This two-day course gives marketers a practical grounding in AI: what it is good at, how to prompt it well, and where it saves real time in day-to-day marketing.
It is hands-on throughout, led by practitioners who use these tools on live campaigns, so your team leaves with techniques they can apply immediately, not just theory.
Who it’s for
What you’ll leave able to do
Two focused days, real skills you can use the next morning.
Prompt with confidence
Get reliable, useful results from generative AI tools.
Speed up content
Use AI to research and draft faster, with a human check.
Spot the time-savers
Recognise where AI saves real time in your marketing.
Use the right tools
Get oriented in the tools that matter, without the hype.
Work safely
Understand quality, accuracy and brand-safety basics.
Plan next steps
Leave with a sense of where to go deeper.
The two days
A practical arc from foundations to applying AI in your own marketing.
Day 1: AI foundations
What AI is good at, prompt engineering, and generative AI for marketing content, with hands-on practice.
Day 2: Applying AI
Using AI across content, social and everyday tasks, plus where to automate and how to keep quality high.
Dates and pricing
We run the two-day course for teams and as scheduled cohorts. Dates and fees are confirmed with you.
Book the 2-day course
Tell us about your team and we will share the next available dates, format and fees.
Enquire about the course →Why train with Anicca
Taught by practitioners
Led by people using AI on live marketing every day.
Hands-on, not theory
You practise with real tools throughout the two days.
A clear next step
It pairs naturally with our deeper 10-day AI programme.
19 years independent
An independent Leicester agency since 2007, rated 4.87 from 700 reviews.
Course questions
Do we need any AI experience?
No. The course starts from the basics and is designed for people new to AI.
Is it online or in-person?
Both. We deliver it online or in-person to suit your team.
How is it different from the 10-day course?
This is a fast, practical introduction. The 10-day programme goes much deeper, including building AI agents.
Can you run it just for our team?
Yes. We run it as a private course for teams, as well as scheduled cohorts.
What will we leave with?
Practical skills you can use immediately, and a clear sense of where to go deeper with AI.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Ready to get practical with AI?
Tell us about your team and we will get the two-day course booked in.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.


