Email marketing that nurtures and converts.
Segmented, automated email that reaches the right person at the right time, builds loyalty and drives revenue, not just opens. Strategy, automation and copy from senior specialists.
Email that does more than land in the inbox.
A good email programme is not bulk messages to everyone. It is the right message to the right person at the right moment, built on segmentation, automation and copy that earns attention, then tested and refined until it performs.
All of it depends on one thing most providers skip: clean data and deliverability. We get your lists, consent and sender reputation right first, so the email you send actually reaches the inbox and drives revenue.
What our email work covers
Five shifts in email marketing that have changed how you should run it.
Relevance beats volume, automation drives the real returns, and deliverability is now a discipline in its own right. The old batch-and-blast approach quietly burns your list.
Relevance beats volume
Batch-and-blast is done. Segmented, personalised email earns the engagement and protects the deliverability that bulk sending destroys.
Automation does the heavy lifting
The highest-returning email is triggered, not scheduled. Welcome, cart and re-engagement flows run in the background and compound.
Deliverability is a discipline now
Apple, Gmail and Yahoo tightened the rules. Clean lists, authentication and sender reputation decide whether your email is even seen.
Email is owned, and that matters more
As ad costs rise and reach falls, a permissioned list you own is one of the few channels you fully control.
Measured to revenue, not opens
Open rates got noisy after privacy changes. The metrics that matter are clicks, conversions and revenue per email.
Our email marketing services, end to end.
From the segmentation and automated flows that do the heavy lifting to the copy, testing and deliverability work that keep performance climbing.
Audience segmentation
We split your subscriber list into targeted segments by behaviour, demographics and interests, so every message resonates and converts.
Behaviour · Interests · TargetingAutomation & workflows
Welcome sequences, abandoned-cart reminders, re-engagement and post-purchase flows that reach customers at exactly the right time.
Flows · Triggers · LifecycleCompliance & deliverability
GDPR-compliant, best-practice campaigns with clean lists and a protected sender reputation, so your email reaches the inbox.
GDPR · Clean lists · InboxContent & copy
High-quality email copy that captures attention and drives action, from compelling subject lines to persuasive calls to action.
Subject lines · Copy · CTAsA/B testing & optimisation
Continuous testing of subject lines, layouts, send times and CTAs, refining campaigns for higher opens, clicks and conversions.
Testing · Timing · OptimisationWondering why your emails are not converting?
We will review your email programme against best practice: how your list is segmented, which automations are missing, how your deliverability and sender reputation look, and where the quick wins are. You get a single-page scorecard with the three things to fix first.
- List health and segmentation review
- Automation and lifecycle gap analysis
- Deliverability and sender-reputation check
- Free. No sales call required to receive it.
Turning the inbox into revenue for brands like these.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for email.
Strategy, not just sends.
We combine creativity with data, building email that engages audiences, increases conversions and improves retention, not just another newsletter nobody opens.
Automation that earns its keep.
We build and optimise the triggered flows that quietly drive the most revenue, then keep testing them so they improve over time.
Part of the wider mix.
We integrate email with your paid media and organic search so the whole programme works as one omnichannel experience, not a silo.
Senior specialists, 19 years in.
Strategy and execution from people who have run email for brands across many industries. Independent Leicester agency since 2007.
What brands ask before they start.
Why is email marketing still worth it?
Email is a direct, low-cost channel you own. Done well it delivers a high ROI by nurturing leads and keeping customers engaged, reaching people in their inbox with content tailored to them.
How does segmentation improve my campaigns?
Segmenting your list by purchase history, interests or demographics means each email is more relevant to its audience, which increases engagement and reduces unsubscribes.
What types of email should we be sending?
A mix: welcome emails, promotions, newsletters, abandoned-cart reminders and re-engagement campaigns. Each does a different job, from nurturing leads to winning repeat purchases.
How do we improve open and click rates?
Better subject lines, personalised content and good timing lift opens; clear CTAs, engaging visuals and mobile-friendly design lift clicks. Regular A/B testing finds what works for your audience.
How does Anicca measure email success?
We track open rates, click-through rates, conversion rates and overall ROI, then keep improving against them, so campaigns are judged on revenue and engagement, not vanity metrics.
Do you write the emails, or do we?
Either. Our team can produce everything, or work alongside yours, briefing and optimising what you send. Most clients use a mix for both volume and consistency.
Ready for email that actually converts? Let us run the audit.
30 minutes with the email team. No slide decks, no hard sell. You leave with an audit of your email programme and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
