Influencer marketing that builds trust and drives sales.
Campaigns with the right creators for your brand, managed end to end, that reach your audience through voices they already trust. Strategy, vetting and reporting from senior specialists.
Getting your brand in front of the right audience, through the right voices.
Influencer marketing reaches potential customers through creators they already follow and trust. Done well it builds genuine engagement, not a forced ad: the right creators, authentic content and partnerships that fit your brand values and resonate with their audience.
It only works if the foundations are right. We vet creators properly, check audience quality and brand alignment, and manage every stage, so your budget goes to partnerships that actually deliver, not vanity follower counts.
What influencer marketing covers
Five shifts in influencer marketing that have changed how you should run it.
Fit beats follower count, authenticity is the whole point, and rigorous vetting now protects every budget. Chasing big names and one-off posts quietly wastes spend.
Fit beats follower count
The right micro-creator with an engaged, relevant audience outperforms a big name whose followers do not care about your category.
Authenticity is the whole point
Audiences spot a forced ad instantly. Content that fits the creator’s voice and genuinely suits your brand is what drives results.
Vetting matters more than ever
Fake followers and bought engagement are everywhere. Proper vetting of audience quality protects your budget and your reputation.
Long-term beats one-off
Repeated partnerships build familiarity and trust. A single post rarely moves the needle the way an ongoing relationship does.
Measured to outcomes, not vanity
Reach and likes are a start, but the campaigns worth running are judged on engagement, conversions and return.
Our influencer marketing services, end to end.
From identifying and vetting the right creators to managing campaigns, briefing, building long-term partnerships and reporting on what they deliver.
Identification & outreach
We identify creators who align with your brand and audience demographics, and reach out to build authentic, effective partnerships.
Vetting · Fit · OutreachCampaign strategy & management
From concept to execution, we manage every aspect of your campaigns, working with creators to make content that resonates and stays on message.
Strategy · Delivery · BrandContent & collaboration
We collaborate with influencers to produce authentic, high-quality posts, blogs and videos that appeal to their audience and promote your brand.
Posts · Video · AuthenticLong-term partnerships
We foster mutually beneficial relationships that extend beyond a single campaign, keeping your brand consistent and deepening audience trust.
Relationships · Trust · ReachBriefing & onboarding
Clear briefs and content guidelines so creators understand your brand values, key messages and goals, and represent you well.
Briefs · Guidelines · AlignmentTracking & reporting
Detailed analytics on engagement, reach, conversions and ROI, with insight to refine your strategy for future campaigns.
Engagement · Conversions · ROINot sure influencer marketing is right for your brand?
We will review where influencer marketing could work for you: which creator tiers and platforms suit your audience, what a realistic campaign looks like, and how it would be measured. You get a single-page scorecard with where to start.
- Audience and platform fit review
- Creator-tier and budget guidance
- Measurement and ROI framework
- Free. No sales call required to receive it.
The right creators, matched to brands like these.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for influencer marketing.
Strategy and creative together.
We blend strategic insight with creative flair to design campaigns that resonate in a fast-moving digital world, not just a list of names to pay.
Rigorous vetting.
Thorough influencer vetting, audience-engagement checks and brand-alignment assessments make sure we pick creators who actually deliver.
Joined up with the wider mix.
We work with our SEO, paid search, paid social and content teams so influencer work amplifies the whole strategy, with commercial recommendations beyond the campaign.
Senior specialists, 19 years in.
Strategy and management from people who understand social dynamics and have run creator campaigns for brands. Independent Leicester agency since 2007.
What brands ask before they start.
What is the key to good influencer marketing?
Picking the right creators. An influencer who genuinely resonates with your brand and audience will deliver far better results than a bigger name who does not fit.
How are influencers paid?
Rates vary by following size and campaign type. Some brands set a dedicated budget; we can negotiate rates and terms on your behalf to get the most from each creator.
Is influencer marketing really worth it?
It is a strong way to get your brand in front of a target audience through trusted voices. The key is genuine partnerships with the right creators, whether the goal is awareness or sales.
What KPIs matter in influencer marketing?
The main ones are reach, impressions, engagement rate, conversion rate, click-through rate, return on ad spend and follower growth, chosen to match your campaign goals.
How do you measure influencer campaigns?
We track those KPIs through analytics and reporting, building bespoke reports around your goals, so you can see whether a partnership is delivering on awareness, engagement or sales.
Which platforms do you run influencer campaigns on?
Wherever your audience is, commonly Instagram, TikTok, YouTube and others, matched to the creators and formats that suit your brand and goals.
Ready to reach your audience through trusted voices? Let us run the audit.
30 minutes with the influencer team. No slide decks, no hard sell. You leave with a view of where influencer marketing fits and where to start, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
