Land your brand in the story everyone’s reading.
Reactive PR and newsjacking that insert your brand into trending conversations fast, earning coverage, links and authority while the moment is still live.
Seize the moment, before the moment passes.
Reactive PR and newsjacking let your brand insert itself into trending conversations, breaking news and viral moments to maximise visibility and engagement. Done well, it positions you as a thought leader and drives real brand awareness.
It lives or dies on speed and relevance. We monitor the news in real time, identify where your brand can genuinely add something, and create the commentary or content fast enough to be part of the story rather than late to it.
What reactive PR covers
Five things that make reactive PR actually work.
Speed is everything, relevance beats reach, and a ready expert is half the battle. The brands that win newsjacking treat it as a discipline, not luck.
Speed is everything
A trending story has a short window. Reacting in hours, not days, is the difference between coverage and a missed moment.
Relevance over reach
Jumping on a trend that does not fit your brand backfires. The best newsjacking is genuinely relevant and credible.
A ready expert wins
Journalists want a quotable voice fast. Having a spokesperson and angle ready is what turns a trend into coverage.
Reactive can beat the planned campaign
A well-timed reaction to a live story can outperform a campaign that took weeks to build. Agility is an asset.
It still has to be measured
Coverage, mentions, links and traffic, tracked properly, are what separate a fun stunt from PR that drives results.
Our reactive PR and newsjacking services, end to end.
From real-time trend monitoring to fast media outreach, rapid content, competitor benchmarking and the reporting that proves the value.
Trend monitoring
We continuously track industry news, trending topics and social conversations to identify opportunities where your brand can contribute relevant insight.
News · Trends · SocialMedia outreach
We connect with journalists, bloggers and industry influencers to secure coverage and position your brand as a trusted voice in your sector.
Journalists · Coverage · SpeedRapid content creation
Timely press releases, blog posts and social content crafted to align with trending stories, fast enough to make the impact count.
Releases · Social · TimelyCompetitor benchmarking
We analyse how competitors use reactive PR to find the gaps and ensure your brand stays ahead in news-driven marketing.
Rivals · Gaps · EdgeExpert commentary
We prepare your spokespeople and angles so you have a credible, quotable voice ready when a relevant story breaks.
Voice · Angles · ReadyMeasurement & reporting
We track media coverage, engagement, brand mentions and traffic, so every reactive campaign is judged on real results.
Coverage · Mentions · TrafficExplore →Could your brand be part of the conversation?
We will review where reactive PR could work for you: the trends and topics your brand can credibly own, how ready you are to react quickly, and where rivals are getting coverage you are missing. You get a single-page scorecard with where to start.
- Relevant trends and topics for your brand
- Reaction-readiness review
- Competitor coverage gaps
- Free. No sales call required to receive it.
Brands we’ve put at the centre of the story.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for reactive PR.
Agility with strategy.
We react to trending topics with precision and impact, putting your business at the centre of the conversation rather than just following along.
PR and content in sync.
Our PR specialists and content creators work seamlessly to craft real-time responses that build credibility and visibility.
A proven, measured approach.
A track record in news-driven marketing means we know how to spot the right opportunities, execute them fast and measure the results.
Senior specialists, 19 years in.
Reactive PR run by people who know a real opportunity from a risky one. Independent Leicester agency since 2007.
What brands ask before they start.
What is reactive PR and how does it benefit my business?
Reactive PR means responding to current events and industry developments in real time. It positions your brand as a thought leader and increases media coverage, brand awareness and audience engagement.
How do you identify the right newsjacking opportunities?
We use media monitoring tools and industry insight to track breaking news and trending topics, then judge which ones genuinely align with your brand, goals and audience, so you contribute credibly.
Is newsjacking suitable for all industries?
Yes, though the approach varies by sector. We tailor strategies so your brand engages with relevant, appropriate topics while keeping credibility and authenticity intact.
How quickly do you need to react?
Speed is essential. We monitor news in real time and create content rapidly, so your brand’s perspective is part of the conversation before the trend loses momentum.
How do you measure the success of a reactive PR campaign?
We track media coverage, engagement metrics, website traffic and brand mentions to assess the impact of each effort, and use that data to keep improving results.
How does reactive PR fit with our wider PR?
It complements planned digital PR. Reactive work captures live moments while ongoing campaigns build authority over time, and we share insight across both so they reinforce each other.
Ready to be part of the story? Let us watch the news for you.
30 minutes with the PR team. No slide decks, no hard sell. You leave with a view of the moments your brand could own and where to start, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
