SEO and PR performance, made clear.
Reporting and dashboards that translate rankings, traffic, coverage and sentiment into decisions, built around your KPIs and the stakeholders who read them.
The reporting that turns SEO and PR activity into decisions.
Understanding the impact of your SEO and PR is what lets you refine strategy and prove value. Our reporting goes beyond collecting data: it translates analytics into actions, measuring every campaign against the KPIs that matter to your business.
By bringing SEO and PR reporting together, you get a holistic view of performance, traffic and rankings alongside media coverage and sentiment, so decisions are made on the full picture, not one channel at a time.
What our reporting covers
Five things that make SEO and PR reporting worth reading.
Reporting has to drive action, bring SEO and PR into one view, measure coverage properly and stay tailored to your goals, not a template.
Reporting must drive action
A report that does not change a decision is wasted effort. Every metric should point to a next step.
SEO and PR belong in one view
Coverage drives links and brand search; rankings drive traffic. Reporting them together shows how they reinforce each other.
Coverage needs real metrics
Media coverage is more than a clippings count. Reach, relevance, sentiment, links and shares are what show its value.
Cadence matters
Monthly or quarterly reviews keep you ahead of trends and let you adjust strategy, rather than finding out too late.
Tailored beats template
A generic dashboard reports what is easy. A good report focuses on the KPIs and stakeholders specific to your business.
Our SEO and PR reporting process, end to end.
From the consultation that sets your KPIs to the audits, media monitoring, report generation and reviews that keep your strategy sharp.
Consultation & KPIs
We discuss your conversion points, KPIs and stakeholders so we can build a report that is genuinely tailored to your business goals.
KPIs · Goals · StakeholdersContent & ranking audit
We analyse your website content and its rankings to identify areas for improvement that increase visibility and traffic.
Content · Rankings · GapsCompetitor analysis
We compare your search rankings, content engagement and social activity with rivals to find ways to strengthen your advantage.
Rivals · Benchmarks · EdgeMedia monitoring
We track coverage in your target press and report reach, relevance, quality, sentiment, link clicks and social shares.
Coverage · Reach · SentimentReport generation & feedback
We generate your report and seek your feedback, so we are always reporting on the data that matters most to you.
Dashboards · Clarity · FeedbackStrategy evolution & reviews
Regular reviews use the insight to refine your strategy, sharing knowledge and aligning on what comes next.
Reviews · Insight · Next stepsWant a sample SEO and PR scorecard?
We will pull a snapshot of your search visibility and recent media coverage, benchmark it against a competitor, and show where your current reporting has gaps. You get a single-page scorecard and a clear view of what better reporting would tell you.
- Ranking and visibility snapshot
- Coverage and sentiment sample
- Reporting-gap review
- Free. No sales call required to receive it.
Measuring what matters, for brands like these.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for SEO and PR reporting.
Insight that drives action.
We do not just provide reports, we deliver insight that helps you understand performance, spot opportunities and refine strategy for real impact.
SEO and PR in one view.
Integrating the two gives a holistic read on your digital presence, and the clarity and confidence to make informed marketing decisions.
Transparent and tailored.
A focus on transparency, collaboration and continuous improvement, with every report built around your objectives, not a template.
Senior specialists, 19 years in.
Reporting from analysts who know what to measure and what it means. Independent Leicester agency since 2007.
What brands ask before they start.
Why is SEO and PR reporting important?
It provides measurable insight into your marketing, helping you track performance, identify areas for improvement and make data-driven decisions to optimise future campaigns across both channels.
How often should I review my reports?
Typically monthly or quarterly. Regular reporting allows continuous monitoring and optimisation, so you stay ahead of trends and adjust strategies to maximise results.
What metrics are included?
Key metrics include organic traffic, keyword rankings, backlink profiles, engagement rates, media coverage, sentiment analysis and competitor benchmarking, chosen to match your goals.
How does competitor analysis help my strategy?
By analysing competitor rankings, content strategies and media presence, we identify opportunities to outperform rivals, refine your approach and gain a competitive edge.
Can you customise reports to our needs?
Yes. Reports are tailored to your objectives, focusing on the KPIs and insights that matter most to your business, so the reporting aligns with your goals and supports real decisions.
How is this different from your Data and Reporting service?
This focuses specifically on the SEO and PR channels, including media monitoring, coverage and sentiment. Our broader Data and Reporting service covers analytics, dashboards and attribution across every channel.
Ready to actually see what is working? Let us build the report.
30 minutes with the team. No slide decks, no hard sell. You leave with a sample of how your SEO and PR could be reported and what it would tell you, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
