Paid search that turns clicks into customers.
Expertly managed Google and Microsoft Ads that capture high-intent traffic and maximise ROI, integrated with your wider marketing. Keyword strategy, ad copy and bidding from senior PPC specialists.
Be there the moment your customer searches.
Paid search is one of the most effective ways to reach people actively looking for what you sell. We create and manage campaigns on Google and Microsoft Ads that drive high-intent traffic to your site, and turn that traffic into conversions.
It works hardest when it is not run in isolation. We integrate paid search with your paid social, SEO and the rest of your marketing, so the channels reinforce each other rather than compete.
What our paid search covers
Five shifts in paid search that change how you should run it.
Automation runs more of the auction, the SERP keeps changing, and measurement is everything. Smart bidding without smart inputs just spends faster.
Automation needs the right inputs
Smart bidding and Performance Max do more of the work, but they only perform on clean conversion data, good feeds and the right goals. Garbage in, budget out.
Measurement is the real lever
With privacy changes eroding tracking, accurate conversion data, enhanced conversions and server-side tracking decide whether bidding works at all.
The SERP keeps shifting
AI Overviews, more ad formats and Shopping change where attention goes. Campaigns have to adapt to a search page that no longer looks like it used to.
Microsoft is underrated
Google dominates, but Microsoft Ads often deliver valuable traffic at a lower cost per click. Ignoring it leaves cheap conversions on the table.
Profit beats volume
More clicks is the wrong goal. The accounts that win optimise to margin and genuine return, which means feeding us your real numbers.
Our paid search services, end to end.
From Google and Microsoft Ads management to keyword strategy, ad testing and transparent reporting.
Google Ads management
Campaigns tailored to your goals, from keyword research and ad creation to bid management and performance tracking, optimised to drive clicks and conversions.
Search · Shopping · PMaxMicrosoft Ads management
Microsoft Ads run with the same precision as Google, reaching a broader audience often at a lower cost per click.
Bing · Lower CPC · ReachKeyword research & strategy
Thorough research to find the most relevant, profitable keywords, so your ads reach customers who are ready to buy and your spend works harder.
Research · Intent · ProfitAd copy & A/B testing
Compelling ad copy that drives clicks and conversions, with continuous A/B testing to keep improving performance.
Copy · Testing · CTRTracking & reporting
Complete transparency with detailed performance reporting and accurate conversion tracking, so we can make data-driven adjustments that lift ROI.
Tracking · Transparency · ROIExplore →Want a free read on your paid search?
We will review your Google and Microsoft accounts: where budget is being wasted, how your structure and tracking look, and the quickest ways to improve ROI. You get a single-page scorecard with the three things to fix first.
- Wasted-spend and structure review
- Keyword and match-type efficiency
- Conversion-tracking health check
- Free. No sales call required to receive it.
Paid search results for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for paid search.
Strategy, not just clicks.
Tailored campaigns designed to expand reach, increase conversions and maximise ROI across Google and Microsoft, not just spend the budget.
A data-driven approach.
Thorough keyword research, audience segmentation and competitive analysis, with bidding, ad testing and optimisation tuned to the highest return.
Joined up with the wider mix.
We integrate paid search with SEO, content, PR and social, so you get a cohesive omni-channel approach, not a siloed account.
Senior specialists, 19 years in.
Award-winning PPC run by people who have managed serious budgets for brands for years. Independent Leicester agency since 2007.
Award-winning paid search
Our paid search and shopping work has been recognised at the UK Paid Media Awards.
UK Paid Media Awards 2023: Winner, Large Paid Media Agency of the Year, including Best Shopping Campaign and Best Use of Conversion Attribution.
Trained and accredited
Our paid media team is trained and accredited by the platforms we run every day, with Google Premier Partner status and certification across Meta and Microsoft Advertising.
What brands ask before they start.
What is paid search?
Paid search advertising is paying search engines to place your ads above the organic results. The aim is to increase reach and drive traffic to your site, and pay-per-click (PPC) is the most common form.
What is the difference between paid search and SEO?
With SEO you earn organic rankings through keywords and quality content over time. With paid search you pay to appear above the organic results immediately. They work best together.
Is paid search expensive?
It varies by your market, keywords and goals. We work to your budget to build campaigns that are cost-effective and deliver a return, and tell you honestly if the numbers do not yet stack up.
How does Google Ads work?
We use Google Ads to set up, manage and report on your campaigns, we create the strategy, build the ads and optimise continuously, tracking conversions so spend follows what works.
Should we use Microsoft Ads too?
Often, yes. Microsoft Ads can deliver valuable traffic at a lower cost per click and reach audiences Google misses. We manage it with the same rigour as Google.
What is paid search best for?
Reaching your audience quickly and at the right moment, controlling budgets and campaigns tightly, and complementing your organic search efforts with immediate, high-intent traffic.
Ready to turn clicks into customers? Let us run the audit.
30 minutes with the PPC team. No slide decks, no hard sell. You leave with an audit of your paid search and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
