Ecommerce PR that gets your products seen and sold.
From store events and product placement to influencer partnerships and media coverage, PR campaigns that build your brand, create buzz and drive sales, planned and run end to end.
PR built to move products, not just headlines.
PR is a powerful tool for ecommerce brands. Whether you are launching a product, hosting an event or chasing media coverage, the right campaign connects you with your audience and lifts your brand’s visibility, in a way that drives sales, not just awareness.
We build PR strategies aligned to your business goals, create buzz and measure the results. In person, virtual or hybrid, we handle planning, execution and follow-up so your message lands with the right people.
What ecommerce PR covers
Five things that make ecommerce PR work.
Product-led stories, trusted creators and real moments cut through. PR for ecommerce has to drive discovery and sales, not just sit in a coverage report.
PR has to drive discovery and sales
For ecommerce, coverage is a means to an end: getting products in front of buyers. The campaigns worth running tie back to visibility and sales, not just clippings.
Creators carry the trust
Authentic influencer partnerships, unboxings and reviews sway buying decisions more than traditional ads. The right creators are central to ecommerce PR now.
Moments create momentum
Launches, store events and pop-ups give people a reason to talk about you, and a story for the press and social to amplify.
PR and SEO reinforce each other
Coverage earns brand searches and authority links that lift rankings. Run PR and SEO together and each makes the other work harder.
Measure it like a channel
Coverage, reach, engagement, referral traffic and the sales that follow, tracked properly, are what separate PR that performs from PR that just happens.
Our ecommerce PR services, end to end.
From strategy and store events to product placement, influencer partnerships and virtual events.
PR strategy & planning
We learn your brand, audience and goals, then design campaigns, narratives, events, influencer collaborations and media placements, that build visibility and credibility.
Goals · Narrative · PlanStore events & pop-ups
In-store events and pop-ups managed end to end, from venue to execution, to drive footfall and elevate brand awareness.
In-store · Footfall · BrandProduct placement & influencers
We identify the right influencers, media outlets and placement opportunities, from unboxing videos to product mentions, so your products get noticed.
Influencers · Media · ReachVirtual events
Virtual press conferences, influencer live streams and webinars that generate buzz online, managed from technology to execution.
Live · Webinars · BuzzMeasurement & reporting
Coverage, reach, engagement and referral traffic tracked and reported, so you can see the impact of every campaign.
Coverage · Reach · TrafficExplore →Want to know where ecommerce PR could help you?
We will review your current media presence, influencer impact and digital footprint, and show where product placement, events or coverage could move the needle for your store. You get a single-page scorecard with where to start.
- Media presence and coverage review
- Influencer and placement opportunities
- Competitor share-of-voice snapshot
- Free. No sales call required to receive it.
Ecommerce PR for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for ecommerce PR.
Strategy and creative together.
We combine strategic thinking with creative ideas to position your brand as a leader, with campaigns that resonate and lift visibility.
A thorough process.
We start with an audit of your media presence, influencer impact and digital footprint, so the approach is tailored to your brand, not a template.
Joined up with the wider mix.
We work with our SEO, paid search, paid social and content teams, so your events and placements align with your overall marketing and SEO.
Senior specialists, 19 years in.
Ecommerce PR run by people who know how to turn a story into sales. Independent Leicester agency since 2007.
What brands ask before they start.
What is PR in ecommerce?
PR supports an ecommerce business in several ways, earning testimonials, product placements and features in articles, and building brand awareness, all of which help your products get discovered and trusted.
What does PR do for an online store?
It creates and maintains a strong public image for your brand, helping you stand out from competitors and appeal to your target audience, while driving discovery and sales.
Is product placement PR?
Yes, it is one of many elements of PR. Product placement increases audience exposure, recognition and awareness, and can directly influence purchase behaviour.
How do you run PR for an event?
We identify your target audience, set goals and budgets, agree timelines, choose the right format and venue, plan the attendee experience, invite the right journalists and influencers, and evaluate the results.
Do you work with influencers?
Yes. We identify and manage the right influencers for your brand, from unboxing videos to influencer-led campaigns, so your products reach engaged, relevant audiences.
How does ecommerce PR fit with our other marketing?
Closely. We integrate PR with SEO, paid and content, so coverage and events earn authority and brand searches that strengthen the whole programme.
Ready to get your products noticed? Let us plan the campaign.
30 minutes with the PR team. No slide decks, no hard sell. You leave with a view of where ecommerce PR could help your store and where to start, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
