TikTok Shop and social commerce that turn views into sales.
Organic and paid TikTok strategies that integrate shopping into engaging video, from Shop setup and campaigns to creators and tracking. We help brands sell where their audience already scrolls.
Where short-form video meets the checkout.
Short-form video has made TikTok a powerhouse for social commerce, letting brands drive engagement, conversions and sales in one place. We help businesses harness TikTok’s commerce features, through organic and paid strategies, to maximise sales without sending shoppers off-platform.
TikTok lets you build shopping straight into engaging content, whether through TikTok Shop, live shopping, creator collaborations or viral campaigns. We combine audience insight, creative storytelling and data to optimise your presence and grow revenue.
What our TikTok work covers
Five things that make TikTok commerce work.
In-app checkout converts the impulse, the algorithm rewards content over follower count, and creators carry the trust. The brands that move now capture the open window.
Keep customers in-app
Traditional social ads send users to your site, where many abandon. TikTok Shop lets them buy without leaving, so the impulse actually converts.
The algorithm rewards content, not clout
TikTok serves content on merit, so even new brands can reach big audiences with the right creative, no large following required.
Creators carry the trust
TikTok’s affiliate system connects you with creators who genuinely use and review products, driving trust-led sales, not obvious advertising.
Organic, paid and creators work together
The strongest accounts combine organic content, paid amplification and creator partnerships, each feeding the others, rather than running them in isolation.
Tracking is what makes it scalable
Without the pixel, Events API and clean feeds, you cannot optimise or scale. Proper measurement is what turns a viral moment into a repeatable channel.
Our TikTok and social commerce services, end to end.
From Shop setup and campaigns to creators, tracking, targeting and reporting.
Platform & TikTok Shop setup
We guide you through onboarding and optimise your store, fully integrated with your ecommerce platform for seamless order processing.
Onboarding · Integrate · OptimiseCampaign set-up & management
We create and manage TikTok ad campaigns aligned to your objectives, for product visibility and high engagement across targeted audiences.
Ads · Objectives · EngagementOptimisation
We test ad formats, bidding and creative continuously to maximise engagement and ROI while keeping budget efficient as the algorithm evolves.
Testing · Bidding · ROITracking & feed implementation
We implement the pixel and Events API and manage product-feed integration for dynamic catalogue ads, so performance is measured and optimised.
Pixel · Events API · FeedsAudience targeting
Interest-based, behavioural and custom audience targeting, so your ads reach the users most likely to convert.
Interest · Behaviour · CustomReporting
Detailed reporting on engagement, conversions and audience insight, so you can make informed decisions and keep improving.
Engagement · Conversions · InsightWant to know if TikTok Shop is right for you?
We will review where TikTok commerce could work for your brand: which formats and creators suit your products, how a realistic campaign looks, and how it would be tracked. You get a single-page scorecard with where to start.
- Product and audience fit for TikTok
- Organic, paid and creator opportunities
- Tracking and feed readiness
- Free. No sales call required to receive it.
TikTok and social commerce for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for TikTok.
We get the platform.
We understand TikTok’s fast-paced nature and how to use its commerce features for impact, combining paid social, influencer and conversion expertise.
Creative and performance together.
We craft compelling video, optimise ad delivery and refine targeting, so creativity and performance pull in the same direction.
Set up to scale.
Proper Shop setup, tracking and feeds mean a viral moment becomes a repeatable, measurable channel, not a one-off.
Senior specialists, 19 years in.
TikTok commerce backed by nearly two decades of ecommerce expertise, not just trend-chasing. Independent Leicester agency since 2007.
What brands ask before they start.
How does TikTok Shop work?
TikTok Shop lets brands and creators sell products directly on the platform. Users browse, buy and check out within the app, creating a seamless shopping experience that boosts conversions and engagement.
Which businesses benefit most from TikTok social commerce?
Any business looking to engage younger audiences and drive online sales, and it is especially effective for fashion, beauty, home and lifestyle brands that thrive on visual storytelling and influencers.
How do you track TikTok performance?
We set up the pixel and Events API to track impressions, clicks, conversions and return on ad spend, with customised reports on audience behaviour and campaign effectiveness.
What content performs best on TikTok?
Authentic, engaging, visually appealing content, user-generated content, product demonstrations, influencer collaborations and behind-the-scenes videos build trust and lift conversions.
How quickly will we see results?
It varies with budget, engagement and content quality. Some brands see quick traction from viral content and creators, while others build momentum over time with optimised campaigns and consistent posting.
Do you run organic as well as paid?
Yes. We combine organic content, paid campaigns and creator partnerships, because on TikTok the three work best together, rather than relying on ads alone.
Ready to sell on TikTok? Let us run the review.
30 minutes with the team. No slide decks, no hard sell. You leave with a view of where TikTok commerce fits your brand and where to start, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
