SEO training that builds real organic visibility
Hands-on Search Engine Optimisation training, delivered by a senior member of our SEO team. Built around the topics you choose, for teams at any level.
Course at a glance
Develop your technical SEO and organic visibility
Our Search Engine Optimisation training covers a wide range of skills, practices and techniques designed to improve visibility in organic search. Focusing primarily on Google, the aim is to help you build a sustainable approach to organic growth.
Delivered by a senior SEO team member, you pick from our list of topics to create a course built around your business, industry and team. We work with people of varying knowledge and experience, from the very start of their learning through to more advanced techniques.
Who it’s for
What you’ll be able to do
By the end of your training you will have a sound understanding of each area of SEO and the confidence to apply it to your own website.
Optimise your own site
Apply what you learn to increase visibility, performance and conversion on your website.
Diagnose technical issues
Carry out a technical SEO audit, spot common crawl and index problems, and know how to resolve them.
Build an ethical link profile
Audit and grow a website’s links in a way that won’t fall foul of Google penalties.
Research like a competitor
Use the key tools to find opportunities and see how competitors leverage keyphrases.
Work across the SEO process
From quick wins and long-term goals to technical fixes and content strategy.
Prepare for specialist SEO
A foundation for ecommerce and retail, international and local SEO.
Topics you can build your course from
Every course is bespoke. Choose the sessions that matter most to your team, based on the three pillars of SEO.
SEO foundations and how search works
An introduction to SEO and greater organic visibility on Google: how search engines work, how Google’s algorithms affect visibility, and how changes to the search results create opportunity.
Keyword and competitor research
A demonstration of the key tools with time to practise, plus competitor keyphrase analysis to sharpen your campaigns.
On-page optimisation
Construct a fully-optimised page using the tools and practices learned, and understand the content choices that move the needle.
Off-page SEO and link building
Conduct an audit and build a website’s link profile ethically, so you grow authority without risking Google penalisation.
Technical SEO
Where technical SEO sits in the wider campaign, the most common issues and how to fix them for crawl and index efficiency, the popular plugins for WordPress and Magento, and a hands-on technical audit of your own website.
Dates and pricing
SEO training is built around your team, so we scope dates, format and fees with you directly. Tell us what you want to cover and we’ll put together a plan.
Let’s build your SEO training
Pick the topics that matter, choose online or in-person, and we’ll tailor the course to your team’s level. Get in touch for available dates and a quote.
Enquire about SEO training →Why train with Anicca
Taught by practitioners
Your tutors are experienced SEO specialists working in our delivery team, not full-time trainers.
Theory plus practice
We blend theory, live demonstrations and practical application so the learning sticks.
Built around the three pillars
Courses and our day-to-day campaigns are based on Technical, On-Page and Off-Page SEO.
SEO training questions
Is the training online or in-person?
Both. We deliver SEO training online or in-person, whichever suits your team.
Do we need any SEO experience to start?
No. We work with all levels, from people at the very start of their learning through to more advanced practitioners, and tailor the sessions to suit.
Can we choose what the course covers?
Yes. Every course is bespoke. You pick from our list of topics so the training focuses on what matters most for your business and industry.
Who delivers the training?
A senior member of our SEO delivery team, all experienced practitioners working on live campaigns at Anicca.
Will it help with ecommerce or local SEO?
Yes. The training gives you a foundation that prepares you for specialist tasks such as ecommerce and retail SEO, international SEO and local SEO.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Ready to grow your organic search?
Tell us what your team wants to learn and we’ll build the right SEO training around it.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
