Get found in ChatGPT, Perplexity, Google AI Overviews and Gemini.
Generative Engine Optimisation (GEO) is search optimisation for the AI era. We audit how AI search engines see your brand right now, fix what is holding you back, and build the content and mentions that get you recommended. Audit-led, senior-team-run, no agency churn.
AI Knowledge Map
Live audit output
What you get: a visual map of every topic in your category, colour-coded by gap. Orange and red nodes are where competitors get found in AI answers and your brand does not. The fastest brief you have ever read.
The new layer of search you cannot afford to ignore.
Generative Engine Optimisation (GEO) is the practice of making sure your brand, products and content get found, linked and recommended by AI search engines. ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude are now answering questions that used to start as Google searches, and the brands they pick up are not always the brands ranking in the traditional results.
GEO is not a replacement for SEO. It is a parallel programme that runs alongside it, with its own data sources, its own measurement, and its own approach. The good news: most of your competitors have not started yet.
Also known as
Five things AI search engines look at, that traditional SEO does not.
Ranking in Google is not the same as being recommended by Claude. These are the five priority areas an AI search engine weighs when it decides whether to cite your brand.
Pre-training data
Where AI models learned about your industry. If your brand is not in their training set, you start invisible.
Retrieval-Augmented Generation
The live sources AI engines pull from when answering a query. Different engines, different rules.
Queries & prompts
How real users phrase questions to AI. Often nothing like the keywords your SEO is built for.
Mentions in AI responses
How often, on what queries, in what context, and whether linked. The new equivalent of a SERP position.
AI-specific content structure
Schema, FAQ blocks, mention-friendly formatting. The technical fixes that swing whether AI quotes you or paraphrases.
Our GEO services, end to end.
From the first audit to ongoing monitoring, run by a senior team that has been doing search optimisation for a decade or more. No juniors learning on your account.
GEO audit
Live audit of how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews see your brand right now. We test 30+ buyer-intent queries, score your visibility against three named competitors, and send you the findings with prioritised actions. Free at entry level.
Entry product · 5 working daysPre-training data optimisation
Programmes that get your brand into the sources AI models actually train on. Wikipedia, structured-data corpora, authoritative third-party listings, citable industry datasets. The slow-compounding work most agencies skip because it does not show up in week-one dashboards.
3-12 month programmesContent & structured data for AI search
Content built to be found, not just ranked. We rebuild your core service and product pages with structured data mark-up, schema, FAQ blocks, references, and AI-friendly formatting. Schema audits included as standard. Tracked monthly against named competitor mentions.
Retainer or projectAI mention tracking & monitoring
Ongoing monitoring of how often, on which queries, and in what context your brand gets mentioned across the major AI engines. Custom dashboards built on API and Python pipelines we have run since 2024. Monthly reports, alerts on competitor moves.
Monthly subscriptionAI prompt research & query mapping
We map the exact questions real buyers are asking AI engines in your sector: frequency estimates, competitor share analysis, and the content gaps your brand is not covering. The starting point for every content programme and GEO retainer we run.
Included in audit · standalone availableGEO + SEO integrated programme
For clients running both SEO and GEO with us: a single unified programme with shared content infrastructure, coordinated measurement, and one senior team across both disciplines. GEO reaches where SEO cannot; SEO builds the authority base GEO needs. The two reinforce each other from month one.
Available on SEO retainer · from month 3Want to see how AI sees you right now?
We will run 30+ buyer-intent queries across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude, score your visibility against three named competitors, and send you a single-page scorecard with the three things to fix first.
- Real queries from real buyers in your sector
- Five major AI engines tested side by side
- Three named competitors benchmarked
- Free. No sales call required to receive it.
What GEO has delivered for clients.
Three client and internal programmes, each with a case study in progress. Full library available on request.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Three reasons clients pick us over the rest.
Audit-led, not guesswork.
Every engagement starts with a free audit. We tell you what is broken and what to fix first, in writing, before you commit a penny. If GEO is not the right priority right now, we say so.
Tracking we built ourselves.
The dashboards your monthly report comes from are built on our own Python pipelines and APIs. No off-the-shelf SaaS bottleneck, no waiting on a vendor roadmap when you need a new query tracked.
Senior team running the work.
The specialists on your account average ten years of search experience. No junior delivery once the contract is signed. The names on the proposal are the names doing the work.
What clients ask before they start.
How is GEO different from SEO?
SEO optimises for traditional search engine results pages: blue links, Google rankings, click-throughs. GEO optimises for AI-generated answers: whether ChatGPT, Perplexity, Gemini, Claude or Google AI Overviews mention, link or recommend you. The data sources are different, the measurement is different, and the technical fixes are different. They are complementary, not competitive.
Will GEO replace SEO?
No. Traditional search still drives the majority of commercial intent traffic, and that will not change overnight. What is changing is the share of high-value research and consideration queries moving to AI engines. We recommend running both programmes in parallel, with shared content infrastructure and separate measurement.
What tools do you use to track AI mentions?
A combination of public APIs from the major AI engines, third-party tools where they add value, and our own Python pipelines built since early 2024. We do not lock clients into any single SaaS dashboard, and we share the methodology in full so the reporting is auditable.
How long until we see results?
The audit is in your hands in 5 working days. Quick-win technical fixes can shift AI mention rates within 4-6 weeks. The pre-training-data work compounds over 6-12 months, in line with how often the major models retrain. We track all three timeframes separately so you can see what is moving when.
What does a GEO programme cost?
The audit is free. Ongoing programmes range from £2,500 to £8,000 per month depending on scope, query volume and content production. We are happy to share a detailed scope-and-fee breakdown after the audit, with no obligation to proceed.
Do we need to already have a strong SEO programme?
It helps but it is not required. A site with strong technical SEO foundations is easier to optimise for AI engines, but we have started GEO programmes with clients who had little to no SEO investment in place, and the gains are sometimes faster because the underlying pages need rebuilding anyway.
Ready to see how AI sees your brand? Let us run the audit.
30 minutes with Ann or the GEO lead. No slide decks, no hard sell. You leave with the audit scorecard and three things to fix whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
