Last Thursday, members of our agency ‘tech team’ headed down to London for the Digital Elite Day Conference. The Digital Elite Day is an advanced learning conference with two tracks, one for Analytics and CRO experts and one for Search, – if you haven’t been before it’s well worth attending! I spent the day in…
With over 22 million live websites built on WordPress[1], it is the most popular CMS available today. With thousands of themes available for free and to buy, it has never been easier to get set up with your very own website. But with millions of websites currently live, almost all niches are saturated and it’s…
Having undertaken many SEO projects over the last seven years, from small local campaigns to international projects in a variety of niches, we have found that many businesses believe their competitors to one group of companies but when it comes to search, it turns out that it’s a different group of companies entirely. One of…
In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this is your address, business type or…
You are probably no stranger to being told ‘your website needs to be faster’, but if you’re still not doing anything about it then you might find yourself running into a few issues over the next few months. A recent study by Branded3 put page load speed within their top 10 ranking factors of 2018,…
Over the last few years, the term ‘SEO’ has become more prominent within the business and marketing industry. A few years ago, if you mentioned SEO to someone they would simply look at you with a glazed expression. Nowadays, people have a rough idea of what you’re talking about and it’s not just something ‘to…
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the businesses geographically closest to them. So, how do you ensure that your…
Google has been beta testing a new version of Search Console for a little while, Google granted a sample of users access to the new beta version. The exciting news is that Google has now enabled access to this beta version to all Search Console users, so we can give you a sneak preview of what…
With knowledge panels becoming increasingly informative, Google has now announced and released a new feature called ‘Posts’. Posts allows businesses to post news, promotions and events directly onto their Google Business listing. This is something that we’ve already started using at Anicca and there’s plenty we already love about it! Your updates appear on both…
Many people today do not realise the basics of technical SEO are not as complex as you may think and in most cases, you may not need a developer. Whilst some people believe ‘technical SEO is just makeup’ and an attempt to make your site pretty for Google, it’s much more beneficial and is integral…