Do you want to know how to maximise your digital marketing activities right now? Our MD Ann Stanley recently teamed up with Leicester University’s Innovation Hub, to host a webinar on the subject as part of its Innovation Friday series. Rather than battening down the hatches, Ann offers tips on maintaining a marketing presence even…
Anicca Digital’s Head of Social Media, Chris Dowse, recently hosted a webinar on creating and distributing video content as part of our Leicester Digital Lockdown. In order to provide you with a useful checklist of points to work through while planning and creating your video content, we’ve created a series of blog posts that cover…
Our recent Leicester Digital Lockdown webinar from Head of Social Media, Chris Dowse, covered everything you need to know to start creating video content for your business. Video is the fastest growing format online, with the highest levels of engagement, making it an important channel for brands to utilise. We’ve put together a handy round-up…
In the latest of our Leicester Digital Lockdown webinars, Head of Social Media, Chris Dowse, talks all things video. As the fastest growing format online, video delivers the highest levels of engagement and as such, makes it a vital component of any digital marketing strategy. The talk includes tips on creating and distributing video content,…
As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since…
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics. At Anicca Digital, we embrace every opportunity to learn new skills or enhance our digital knowledge. As our team works from home…
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is king’, but what does…
Gareth Bakewell of Sky discusses how businesses of all sizes can utilise Sky AdSmart for affordable, targeted TV advertising. Sky AdSmart targets households rather than TV channels, enabling SMEs to compete with big brands. It is TV advertising that can be as targeted as paid search with minimum costs – it starts from only £3,000….
Tech marketer Irina Nica, of HubSpot shares her link building expertise by explaining why link building to ‘boring pages’ matters and why it often fails, offering three practical link building tactics that you can try straight away. Boring Pages vs Sexy Pages Boring pages are the money making pages of a website, such as product…
With 20 years’ experience in marketing, Anicca Digital’s very own Ann Stanley discusses the State of Digital Marketing in 2019. What happens after you search in Google? The percentage of people clicking on sites is dropping dramatically – 50% now don’t click on anything. This is because Google is trying to keep you on…