Industry News, Top Tips, Hints & Advice

Online Learning During Coronavirus Lockdown

Written by Sarah Ross on 23rd March 2020

Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics.  

At Anicca Digital, we embrace every opportunity to learn new skills or enhance our digital knowledge. As our team works from home to maintain social distancing, they are taking the opportunity to update their skills through webinars, online courses and virtual conferences.  

Check out our round-up below to keep up-to-date with the latest in digital learning.  

 

Anicca Academy Online Portal – register for free access

We’re big believers in knowledge sharing, so we have all the resources you need to brush up your digital marketing skills. We’re offering free access to our online learning portal, which includes our training slides and activities for SEO, PPC, Social Media Marketing and Email Marketing, plus Website Design and Optimisation and Analytics. Sign up and log in to start learning.

 

The Drum – Digital Transformation Festival  

Digital-first companies are the ones currently flourishing during the coronavirus outbreak. This series of panel sessions, talks and roundtables offers advice from big brands and prominent industry thinkers.  

It runs throughout March and April, but don’t worry if you’ve missed any talks, they’re all available on demand for free afterwards.  

Talks that have caught our eye include:  

  • The B2B trends shaping content marketing  
  • Unprecedented Disruption: How the coronavirus is impacting the global advertising industry  

   

eCommerce Growth Summit – 26th – 27th March 2020  

This two-day free virtual conference offers the latest ecommerce insights through streamed keynotes, breakout sessions, interactive learning, and digital “ask an expert” sessions.   

The speaker line-up includes:  

  • Mark Adams, VP of BigCommerce Europe  
  • Nir Eyal, Author & Keynote Speaker  
  • Brad Geddes, author of Advanced Google AdWords  
  • Anicca Digital’s very own Ann Stanley  

 

Force24 Personal Development Webinars – 23rd – 27th March 2020, 12noon – 1pm

A free series of webinars taking place at lunchtime covering marketing automation and increasing your ROI, as well as how to be reactive with your marketing in an ever-evolving situation.

 

SEO4Life – 2nd April 2020, 3pm – 7pm  

Get this date in your diary and sign up for free, as this virtual conference will be streaming live, but won’t be recorded. The line-up includes eight SEO specialists, with lectures from Google and Bing, and talks will also leave room for Q&A sessions.  

 

Cision Webinars

This is a really valuable resource for PRs looking to enhance their skills and adapt their approach. Topics cover earned media measurement and crisis communications, and for those with a strong stomach, When gross becomes mainstream: The story behind the Whitechapel fatberg, which looks at turning a negative story around. Probably not one for lunchtime.

  

Amazon Tutorials and Training  

Support your clients – or start a side hustle – with Amazon’s Seller University. It’s free to access and offers a range of assets to help you set up and sell on the site.   

Videos we like include:  

  • Keyword Bidding Strategies  
  • Targeting Features  
  • Improve Click-Through-Rates  

  

Wordstream PPC University  

From beginner to expert, refine your PPC skills with the wealth of resources available for free from WordstreamLearn pay-per-click marketing from basic guides taking you through keywords and cost per click to advance tactics for lead generation and call tracking.  

  

Hubspot Academy  

Fill in your knowledge gaps and keep up with the latest trends in digital marketing, sales and customer support with the Hubspot Academy. There’s lots to tackle here, with practical courses and certifications for everything from social media strategy to growth-driven design, all available for you to learn at your own pace.   

  

Grasshopper  

If you’re not techie but want to increase your knowledge on coding, then this one’s for you. Step out of your comfort zone and get to grips with writing basic Javascript with this app. It offers quick, fun lessons you can complete for free on your phone or desktop. Perfect for lunchtime learning, this makes learning code accessible to everyone.  

  

W3Schools Online Web Tutorials  

For more tech know-how, work your way through various tasks designed to make learning HTML, CSS and Javascript coding much easier, through a series of tutorials and exercises. Everything is presented in bitesize pieces to simplify the process.  

  

SEMrush Webinars  

There’s something here for all digital marketers, but we particularly love the SEO insight offered by the 5 Hours of SEO series. Sign up for free for upcoming sessions or catch up on anything you might have missed. Our catch up list includes:  

  • What 1,200 Domains Tell Us About Zero-Click Searches, SERP Features, and Getting Traffic  
  • GMB Tips to Help You Stand Out in 2020  
  • The Hidden Treasures in Your Brand SERP  

  

Vandelay Design – 45 Photoshop Editing Tutorials  

Brush up your image editing skills by working your way through these handy tutorials. Ideal for anyone who is creating content assets for websites or social, the tutorials include a step by step on how to remove objects in images and adding high definition effects.  

  

Canva Design School  

Learn basic graphic design skills and be ready to elevate your next campaign with this series of videos. Ideal for anyone who wants to understand the basic principles of design and designing images and graphics for social media. The tutorials are easy to watch and they offer activities for you to practice as you learn.  

  

Alison Marketing Courses  

This range of free online marketing courses covers a wide range of disciplines and offers the chance to gain a certificate or diploma. It’s great for marketing managers wanting an all-round update on social, PR and sales. We like the look of these courses:  

  • Introduction to Public Relations  
  • Understanding Your Audience: Marketing Segmentation  
  • Analysing Competitors and Customers  

  

DigiMarCon UK 2020 Conference – 3rd – 4th September 2020  

We’re hoping to be back in the office well before September, but we’re keeping this in our back pockets just in case. DigiMarCon is offering a virtual pass, which offers full access to audio and video recordings of every keynote session, plus the slides. The line-up is yet to be announced, but speakers and instructors include some of the foremost thought leaders and innovators in the industry.  

  

 Check out our latest blog posts for advice on digital marketing techniques or find out more about our training opportunities.