Our busy MD Ann Stanley is presenting yet another of her slide-decks tonight – this time at a joint event between Bedford College and the Bedford branch of the British Computer Society.
This free event at Studio Theatre in Bedford aims to help delegates get their business found in search engines. As well as this, Ann will be taking the delegates through the various recent updates to Google’s ranking algorithm – and what online businesses need to do to avoid those dreaded ranking penalties! Full details of the event can be found here.
The talk will focus generally on Search Engine Marketing techniques, and features a host of tips on SEO, including:
- What has changed in Google search this year
- The importance of blogging and leveraging social interaction and engagement
- Mobile search
Ann’s presentation will also cover a variety of Paid Search, or ‘Pay Per Click‘, techniques including:
- Using AdWords for lead generation
- Conversion rate optimisation to maximise ROI on Paid Search campaigns
The presentation begins at 6.30pm, but for those who are unable to attend, you can see the full slide-deck below: