Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the…
In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In this article, I will share…
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When…
Threads – A launch like no other! Threads, the brainchild of Meta, has taken the social media industry by storm, reaching 100 million users in just five days! This quick success is largely due to an existing audience and easy sign-up through your existing Instagram profiles. So far, so good. It’s very much like…
June 2023 was a big month for PPC updates, with many new features and changes announced. Read on to hear about the key changes that will have the biggest impacts (positive or negative) on your accounts. Summary of PPC Updates June 2023 The end of Google Universal Analytics Brand exclusions for Google Performance Max…
Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well…
Introduction In the ever-evolving realm of digital marketing, businesses are constantly seeking new avenues to connect with their target audience. The popularity of believable and trustworthy social media content makes paid partnerships an essential addition to your brand’s strategy. In this blog, we will explore the benefits of paid partnerships on Meta (formerly Facebook)…
Google Marketing Live 2023 took place on Wednesday, 24th May. It brought with it new announcements in the world of PPC. In case you missed any of the top announcements, then continue reading. We delve into all the top features coming to Google Ads, including the new AI-powered solutions. Google Ads, Google Marketing Live: Top…
Multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions exist. Google phone call lead tracking is one of the key ways to measure your ads’ performance by tracking phone calls. Google website phone tracking uses Google forwarding numbers to measure the performance of your call extension. When someone visits…
Welcome back, this month at Anicca I’m bringing you the latest PPC updates from April 2023. I am here to keep you up-to-date and ahead of the curve in all things Google Ads. PPC Updates – Google Ads Google is retiring 4 attribution models Custom columns released for manager accounts Asset group reporting in Google…
