Google Certified Shops Comes To The UK
Learn about Google certified shops and how it could potentially affect your business by reading this latest post.
Google – Updates to AdWords Paid Search
Google have announced a spate of updates to paid search, some of which could change the face of pay-per-click forever.
Google Review Ad Extensions – What’s It All About?
Originally dubbed the ‘Don’t Take Our Word For It’ tool, Google’s Review Ad Extensions are off beta testing and are now available!
PPC Boot Camp: How Did Our Cadets Get On?
As many of you will know, this week at Anicca headquarters we’ve held an intense PPC boot camp to help our young PPC cadets learn all there is to know about PPC – and here’s what they had to say about their experience; Name: Anna Martin Company: Normans Comments: “The PPC boot camp course has…
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What’s New in Google Search – Ann Stanley at the Digital Marketing show
UPDATE – An updated presentation on what’s new in google search can be found here Ann Stanley had the honour of delivering a presentation to the knowledge-hungry marketeers at Digital Marketing Show 2013. In the presentation Ann discussed recent changes to Google’s organic algorithm and the effects the updates are likely to have. Topics covered include:…
Stars, Reviews & Seller Ratings: The What, Why & How
If you are confused about stars, reviews and seller ratings make sure you read our latest post which explains exactly what they are and why you should be using them.
Google’s Product Listings Ads & Marketers’ Opportunities
Learn more about Google’s latest changes to Google Shopping Ads – or as others may call it Google’s Product Listing Ads (PLA’s) – and check out this latest post from Kustrim which outlines the benefits of creating a product feed.
What’s New in Google Search – A Presentation to the Second Wednesday Club
I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…
The Importance of a Good Landing Page
So you’ve gone through the strenuous process of trying to get people to visit your site; you’ve done your Pay Per Click and your Search Engine Optimisation, but as soon as people come to your site they’re leaving before you know it – why is this? Well the answer lies with the page they land on. A…
“What’s New in paid search” Plus AdWords (PPC) Workshops From the eBusiness Club
The eBusiness Club has provided a program of workshops, breakfast briefings and events to East Midlands businesses since 2001. This has played an important role in educating local businesses in all aspects of online marketing, eCommerce and ICT. Ann Stanley has been a tutor and presenter on the program since the very early days and…
