As the biggest SEO conference in the north, SearchLeeds has grown into a major event in the digital marketing calendar. Whatever your speciality – Content, Tech, PR, Paid Advertising – there’s something for all disciplines and all knowledge levels, making it a useful day out for both in-house and agency marketers. If you missed out on attending the conference, here are the top…
With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her Instagram profile by sharing cleaning tips, appears to have advertised several products from…
Is the pen mightier than the sword? Then now’s the time to prove it by applying for our Content Marketing Manager vacancy at Anicca Digital. If storytelling is your bag and you can turn a few words into a ballad of our age then this is the position for you. Join our merry band of…
Anicca Digital was proud to play a part in an innovative public/ private partnership to train the marketers of the future how to respond to a live marketing brief. The agency was one of a number of partners in the project including Midlands-based luxury car brand Aston Martin, De Montfort University and Bulb Studios, a…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…
In the age of instant news and trial by Twitter, PR campaigns can go viral quickly, but not always for the right reasons. Whether you’re looking for inspiration for your 2019 campaigns or want to ensure your brand doesn’t make a PR faux par, it’s worth taking a look at our winners and losers of…
Video, in particular live video, has been an emerging hot property in the marketing world, and the trend is set to continue through to grow, especially for Facebook Live. Despite its late interest into the live streaming arena, Facebook is definitely the platform dominating its competitors. The social network is making a huge drive to…
Fashion and beauty brands have long known the benefits of working with bloggers. With influencer marketing offering a return on investment 11 times higher than that of traditional marketing methods*, such as TV and print, it’s easy to see why marketers are putting big budgets behind blogger partnerships. Consumers are also beginning to rely heavily…
You have some great news to share and, with the help of our blog post on how to draft a press release, you’ll have a story ready to issue. But with so many media outlets, from regional and national newspapers to interest specific blogs, where should you send it? Here are my tips on how…
Want press coverage for your business, but aren’t sure where to start? A press release is the quickest way to get your business successes in front of journalists. Here are our handy tips on how to write an effective press release. Know Your Audience Who is your story aimed at? Knowing the type of media…