For many businesses and brands, influencer marketing is becoming the go-to activity for new product launches, spreading their messaging and attempting to grow their awareness via social media. The practice itself, however, is in its’ infancy, and often a brand will understand that they may need to delve into the world but are not sure…
Influencers have become key to brand story-telling. In fact, 2017 was the year that digital influencers overtook celebrities as the most popular choice for brand endorsements for the first time, according to Celebrity Intelligence’s Age of Social Influence report. With Instagram providing quick access to new audiences in our mobile-focused world and an estimated return…
What Is Influencer Marketing? Influencer Marketing is where you use an individual’s influence to amplify your business message or campaigns. This can be through a number of mediums. It is a relationships based co-operation, and not just solely a monetary partnership. The popularity of using influencers in marketing campaigns has increased rapidly over the past…
If you have a shoestring marketing budget, it’s essential to be a bit more creative to see how far your budget will stretch. For product marketers, one of your objectives could be getting free (and positive) publicity for your product. You will be pleased to hear that you don’t have to spend millions to get…
The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company says about their own…
What You Need to Know to IG Your Business Instagram, the photo-sharing app set up in 2010 which is still free-to-use, released figures in September 2015 showing over 400million active monthly users, a figure that’s hard to ignore. With such a huge audience available to small, medium and large businesses alike, and at minimal expense,…
Anicca Digital and Waltham Forest College joined forces to host the college’s first Digital Marketing Day. The day, aimed at small businesses, consisted of six workshops covering everything from advice on developing an effective website to SEO tips and tools and an introduction to public relations. Lead by Anicca MD, Ann Stanley and the agency’s…
Ann Stanley was asked to present a workshop titled An Introduction to Social Media Marketing for Small Businesses at the Birmingham City University Business School. You can download the presentation below.
