Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user-generated content) and Chatbots in their social media strategies. 5 Ways to Include Social…
Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
What You Need to Know to IG Your Business Instagram, the photo-sharing app set up in 2010 which is still free-to-use, released figures in September 2015 showing over 400million active monthly users, a figure that’s hard to ignore. With such a huge audience available to small, medium and large businesses alike, and at minimal expense,…
With more advancements than you can shake a selfie stick at, here’s our predictions on which trends will make the difference to your business in 2016. Social commerce With 2016 the year Pinterest and Instagram finally launch their ‘buy’ buttons to UK businesses, one-click social purchasing will firmly move into the spotlight of your paid…
