2018 Social Media Review It’s been quite the year for all of us and I think we’ve all been working hard to keep up! It’s not been any different in the Social Media stratosphere. We’ve seen channels beefing up to compete with their rivals, a few working hard to demystify their operations and plenty trying…
Video, in particular live video, has been an emerging hot property in the marketing world, and the trend is set to continue through to grow, especially for Facebook Live. Despite its late interest into the live streaming arena, Facebook is definitely the platform dominating its competitors. The social network is making a huge drive to…
We’re dead chuffed to announce that here at Anicca Digital we were awarded a ‘Highly Commended’ at industry magazine The Drum’s Social Buzz Awards. The awards, that recognise excellence and innovation in all things social media, are an industry staple, and as such, are hotly watched for the best social campaigns of the year….
Let’s face it, social media has become the Holy Grail of marketing today. We live in a world where decisions are made by a swift swipe, a quick scroll or an impulsive click. The internet to many is a comfy hub to communicate with others, learn new things, look at memes… and vent about politics….
Social media influencers have become a valuable source for millions of brands trying to reach a new audience. Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after seeing something on Instagram, it’s easy to understand why…
Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus the real-time nature of networks such as Twitter, no one would blame you for sitting in front of a blank screen, thinking ‘what do I do now?’ Well, help is at hand with our short…
I would like to introduce myself to you awesome readers so continue reading if you want to know more about the newbie (yes, it is I) on the team… My name is Elona Jetullahu, and I am Anicca’s new Social Media Executive. Now we all know this ‘social media’ title comes with a lot of…
As the world of social media continues to grow even larger, there is no sign of it slowing down. With social media becoming such a critical part of a brands marketing strategy, it’s important to maximise how you use it. There are hundreds of tools available online to assist with this activity but there are…
We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping just got…
Instagram has 500 million active users which makes it an attractive resource for your business. We are all aware that social media can require both time & money, both valuable resources to your business. However, can you afford to not tap into that potential audience waiting for you? This investment can easily pay for itself…