We’re dead chuffed to announce that here at Anicca Digital we were awarded a ‘Highly Commended’ at industry magazine The Drum’s Social Buzz Awards. The awards, that recognise excellence and innovation in all things social media, are an industry staple, and as such, are hotly watched for the best social campaigns of the year.
We were thrilled that our pioneering Instagram campaign for Deichmann Shoes UK received a ‘Highly Commended’ in the Best Use of Instagram category at the awards. Concentrating on a mix of micro and macro influencers to maximise channel acquisition, this year’s campaign for Deichmann UK was about variety – mixing household name celebs with digital-native influencers, and UGC with professional studio shoots.
Joseph Cook, Ecommerce & Customer Services Manager for Deichmann Shoes UK commented; “This is the first year that we’ve implemented a formal social influencer programme, and we were keen to see the impact on the brand and the business as a whole. The level of detail in the planning and the variety of influencers from Anicca has been encouraging, and it’s been a really exciting journey to go on. Working with everyone from reality TV personalities to pop stars, we’ve felt involved at every stage of the process from the negotiation, creative, production and finally implementation.”
Ann Stanley, Managing Director of Anicca Digital said; “This has been such a fun campaign to work on – such a creative brief, and with a real breadth of tactics. It has also hit all its targets – it’s been a real delight, and it’s so great for the team to be recognised for all their hard work across the year.”
For more information please see the Social Buzz Awards website.