Following last year’s announcement that Microsoft would acquire LinkedIn, we have had some high expectations here at Anicca on how the news would positively transform the platform. Before April, progress was slow leaving us slightly disappointed but then matched audiences and lead forms opened up within the self-service ad-buying platform, which left us asking… “So…
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company says about their own…
Read the following guide to learn how to set up Facebook conversion tracking to track specific events on your website via Google Tag Manager. NOTE: Since May 2017 Facebook has enabled an auto setup feature for Google Tag Manager. However the manual method below is still recommended as the best option to use. By…
I thought today I’d share something a little different than the usual SEO posts I write. When I am not at work I can usually be found around my car. I’m quite a keen petrol head and spend far too much money on running and modifying my car, as well as products to keep it…
In a recent article that appeared on my Twitter feed, Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I wholeheartedly agree with Ann. Scaremongering much? Whiff of…
It probably goes without saying, but ignoring the power of visual content for your social strategy is a big NO NO. Regardless of the industry, whether it’s B2B, B2C, topic or channel, standout visual content rules the roost. Ignore the trend and your social posts risk being drowned amongst the noise. Just take a look at…
At the end of last year, I wrote a blog post about the importance of video in 2015 and 2016. Since writing that post, we’ve seen a wealth of changes. Video marketing is developing at an incredible rate. This means that inevitably, there have been changes. Let’s take a look at some of them: Facebook…
Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user-generated content) and Chatbots in their social media strategies. 5 Ways to Include Social…
Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
