SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
During 2021 we saw the murmurs of new trends taking shape, and past trends from 2020 start to take a back seat as the economy began to bounce back. Looking ahead to 2022, these are 5 of the key trends that I believe will start to take a lead and guide how we do digital….
Welcome to part two of our blog series on how to maximise your digital marketing activities during COVID-19, with tips from Anicca Digital MD, Ann Stanley, who recently presented a webinar on the subject to Leicester University’s Innovation Hub as part of its Innovation Friday series. We’ve pulled together the key takeaways from the webinar…
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics. At Anicca Digital, we embrace every opportunity to learn new skills or enhance our digital knowledge. As our team works from home…
What is Social Shopping? Social shopping is an ecommerce method which is the meeting point of social media and commerce. It is an essential strategy used on any social network or platform to promote products effectively at the sales phase of the customer journey. With many behavioural statistics supporting the fact that buying habits have…
Experts in e-commerce and digital marketing brought their knowledge to Leicester yesterday for our annual E-Commercial Conference, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky and Thorntons Ferrero were among the speakers sharing their expertise in increasing web traffic and customer retention. Held at Leicester Racecourse,…
Our guest speaker, John Rowley, Digital Marketing Manager at Thorntons Ferrero, talked about elements to consider when creating an eCommerce customer journey on a large eCommerce site, from brand awareness through to data evaluation. How to Create a High-Quality eCommerce Customer Experience An online customer journey will have many touchpoints, including brand awareness increase through…
Channel Advisor is a system which basically runs multi-channel ecommerce platforms for you and helps you to tailor your product so that anyone anywhere can find it, and you. This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor are. Basically, we’ve asked him why Channel Advisor is…
