At EPIC25, Dan Bond, from RevLifter, presented compelling evidence that challenges everything we thought we knew about promotional strategy. Their research, spanning thousands of customer journeys and developed in partnership with IMRG, reveals a stark truth: most brands are leaving a lot of revenue on the table through poorly targeted, margin-eroding discount strategies. The solution…
Every successful ecommerce founder knows the frustration: drowning in data whilst starving for genuine insights. At Anicca Digital’s EPIC25 conference, Lucia Dello of Dello Insights (soon to become Anicca Insights) unveiled a solution that promises to fundamentally change how businesses understand their performance – Armadello, a revolutionary data reporting platform born from the real-world challenges…
The future of ecommerce marketing isn’t approaching – it’s already here, operating silently in the background of the most successful digital operations. At Anicca Digital’s EPIC25 conference, Ann Stanley, Founder and CTO of Anicca Digital, delivered a masterclass that fundamentally challenged how we think about marketing automation, revealing how AI agents are transforming the landscape…
In the brutal world of ecommerce, where David regularly faces Goliath, few stories are as compelling as Vibrant Doors’ ascent through the search rankings. At Anicca Digital’s EPIC25 conference, Ian Lockwood revealed how this multi-brand operation – managing seven websites across doors and hardware – has successfully carved out market share against formidable competitors like…
SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
During 2021 we saw the murmurs of new trends taking shape, and past trends from 2020 start to take a back seat as the economy began to bounce back. Looking ahead to 2022, these are 5 of the key trends that I believe will start to take a lead and guide how we do digital….
Welcome to part two of our blog series on how to maximise your digital marketing activities during COVID-19, with tips from Anicca Digital MD, Ann Stanley, who recently presented a webinar on the subject to Leicester University’s Innovation Hub as part of its Innovation Friday series. We’ve pulled together the key takeaways from the webinar…
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics. At Anicca Digital, we embrace every opportunity to learn new skills or enhance our digital knowledge. As our team works from home…
What is Social Shopping? Social shopping is an ecommerce method which is the meeting point of social media and commerce. It is an essential strategy used on any social network or platform to promote products effectively at the sales phase of the customer journey. With many behavioural statistics supporting the fact that buying habits have…
Experts in e-commerce and digital marketing brought their knowledge to Leicester yesterday for our annual E-Commercial Conference, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky and Thorntons Ferrero were among the speakers sharing their expertise in increasing web traffic and customer retention. Held at Leicester Racecourse,…