Consumers are becoming more mindful of every purchase they make and are looking into ways in which they can reduce their everyday effects on the environment. The Conscious Consumer is a key trend for 2019, with environmental impact being at the forefront of many consumers’ purchasing decisions. With this in mind, every company should be…
With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her Instagram profile by sharing cleaning tips, appears to have advertised several products from…
Anicca Digital was proud to play a part in an innovative public/ private partnership to train the marketers of the future how to respond to a live marketing brief. The agency was one of a number of partners in the project including Midlands-based luxury car brand Aston Martin, De Montfort University and Bulb Studios, a…
Fashion and beauty brands have long known the benefits of working with bloggers. With influencer marketing offering a return on investment 11 times higher than that of traditional marketing methods*, such as TV and print, it’s easy to see why marketers are putting big budgets behind blogger partnerships. Consumers are also beginning to rely heavily…
Social media influencers have become a valuable source for millions of brands trying to reach a new audience. Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after seeing something on Instagram, it’s easy to understand why…
For many businesses and brands, influencer marketing is becoming the go-to activity for new product launches, spreading their messaging and attempting to grow their awareness via social media. The practice itself, however, is in its’ infancy, and often a brand will understand that they may need to delve into the world but are not sure…
Influencers have become key to brand story-telling. In fact, 2017 was the year that digital influencers overtook celebrities as the most popular choice for brand endorsements for the first time, according to Celebrity Intelligence’s Age of Social Influence report. With Instagram providing quick access to new audiences in our mobile-focused world and an estimated return…
What Is Influencer Marketing? Influencer Marketing is where you use an individual’s influence to amplify your business message or campaigns. This can be through a number of mediums. It is a relationships based co-operation, and not just solely a monetary partnership. The popularity of using influencers in marketing campaigns has increased rapidly over the past…
The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company says about their own…