Consumers are becoming more mindful of every purchase they make and are looking into ways in which they can reduce their everyday effects on the environment. The Conscious Consumer is a key trend for 2019, with environmental impact being at the forefront of many consumers’ purchasing decisions. With this in mind, every company should be…
Facebook is fast becoming the place to advertise. Why? Because you pay a lot less per click, you have really detailed targeting and you can capture your audience when they are least expecting it, during their downtime at home, comfy, on the sofa. Ever since Facebook changed their algorithm and reduced the number of…
Google implemented smart bidding last year as a way to assist account managers and clients with the bidding process, allowing them to focus more on strategy and less on the day-to-day management. They began with the simple option to use enhanced CPC, which automatically adjusts your manual bids for clicks that seem more or less…
I recently attended the Digital Growth Conference and I was blown away by the keynote speaker Andrew Grill a practical futurist. Andrew has previously managed six technology start-ups over a 12 year period and he uses this experience to enrich SMEs with ideas to drive growth. So here are some key take-aways for you to harness….
The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great tool for highlighting your…
