Brand awareness is the first stepping stone and the foundation of all marketing activities. It is critical to increase the recognition of a brand and begins the process of driving performance-related objectives. Without brand awareness activity it becomes harder to prospect and increase your brand share in the market. 3 Factors of Brand Awareness Fosters…
Leicestershire’s premier digital marketing conference, Leicester Digital Live, is back with a bang this summer, with organiser’s Anicca Digital announcing it will take place, in person, on Tuesday 7th June. It will be held in the city’s Winstanley House venue which offers greater capacity than previous conferences, facilitating two simultaneous speaker events, and is also…
Undertaking competitor analysis is a crucial task for any marketer, to ensure your business has the information it needs to stay one step ahead. Why competitor analysis is important Competitor analysis offers many benefits that range from enabling your business to grow, to making your own campaigns and marketing more effective. The top 5 benefits…
Russell McAthy presented “Using data to go travelling in time” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay, download the pdf and read the summary below: Watch the video Read and download the pdf here 2-30pm – Russell McAthy, Ringside-compressed Russell McAthy of Ringside Data, combines his…
Tomas Seliokas presented “Digital 100: Top Industry Trends of 2020” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 12pm – Tomas Seliokas, SimilarWeb Read the summary As part of…
We are thrilled to have won three industry awards for our work with global software client InfinityQS Inc. Our ‘Growing the Global Partner Program using LinkedIn’ campaign has won awards for: Best Use of Paid Social at the UK Social Media Awards Best Global Use of LinkedIn Ads at the Global Biddable Awards Global Social…
Welcome to part two of our blog series on how to maximise your digital marketing activities during COVID-19, with tips from Anicca Digital MD, Ann Stanley, who recently presented a webinar on the subject to Leicester University’s Innovation Hub as part of its Innovation Friday series. We’ve pulled together the key takeaways from the webinar…
Anicca Digital’s Head of Social Media, Chris Dowse, recently hosted a webinar on creating and distributing video content as part of our Leicester Digital Lockdown. In order to provide you with a useful checklist of points to work through while planning and creating your video content, we’ve created a series of blog posts that cover…
Our recent Leicester Digital Lockdown webinar from Head of Social Media, Chris Dowse, covered everything you need to know to start creating video content for your business. Video is the fastest growing format online, with the highest levels of engagement, making it an important channel for brands to utilise. We’ve put together a handy round-up…
Are you a social magician? Then wave your wand in our direction as we’re on the hunt for top talent to join our team of social media professionals. The Role Job Title: Social Media Manager Salary Band: (entry level): £30K FullTime: 37.5 hours The Social Media Manager will be responsible for the creation and successful planning, implementation and reporting…