Senior PPC Account Manager
Pete Keyworth
More than 17 years of paid media, from three-figure monthly budgets to seven.
About Pete
Pete has more than 17 years of digital marketing experience across B2B and B2C, running paid media campaigns with monthly budgets from three figures to seven. An ecommerce paid media specialist, he works across Google Ads (including Performance Max and Shopping), Meta, Pinterest, Microsoft and programmatic, with a particular strength in lead generation backed by offline conversion tracking. Before Anicca he worked at Hallam.
Pete fronts Anicca’s annual Retail Peak webinars preparing retailers for the golden quarter, and is an official brightonSEO trainer, co-delivering the advanced PPC course with colleague Martin Jones.
Pete’s Work
Ecommerce paid media at every budget size.
Performance Max and Shopping
Google’s ecommerce stack, from campaign structure to product feeds.
Multi-platform paid media
Meta, Pinterest, Microsoft and programmatic alongside Google.
Lead generation with offline conversion tracking
Connecting ad spend to the deals that actually close.
Retail Peak
Fronts Anicca’s annual webinars preparing retailers for the golden quarter.
Training and education
Official brightonSEO PPC (Advanced) trainer with Martin Jones.
Pete in numbers
One of the most experienced paid media hands at the agency.
See Pete’s official brightonSEO trainer profile.
Talks, training and webinars
Recent sessions Pete has delivered.
Retail Peak 2025: Preparing Your Campaigns for Success
Retail Peak 2024: Paid Media Strategies for Growth
How to drive sales using Google Performance Max & Shopping
PPC (Advanced): the full-day brightonSEO training course, co-delivered with Martin Jones
Google Ads (PPC) Management Mistakes to Avoid
Retail Peak 2025, full session recording
Tips for Optimising Your Google Ads Campaign
Pete on the training stage
Teaching advanced PPC at industry level.
Official brightonSEO trainer: the full-day PPC (Advanced) course, October 2026, co-delivered with Martin Jones. See the course page.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Want this kind of thinking on your account?
Tell us what you are working on and a senior member of the team will come back to you within one business day.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
