In this webinar Gurpreet Bassi presents “A guide to Conversion tracking and Attribution in Google Ads”
This webinar will cover the different Attribution Models currently available within Google Ads. Not sure what Attribution means? Don’t worry, this will also be covered along with best practices and general ‘good-to-knows’.
Agenda
- What is conversion tracking and how does it work
- What kind of things can be tracked
- How it looks within Google Ads
- What is Attribution
- Different attribution models and what they mean
