In this webinar we Dan Allen show us how and when to use Smart Ads in paid search (Google Ads or pay-per-click). These more advances PPC techniques, allow the user to gain a competitive advantage, particularly when compared to using standard text ads.
Agenda
- The basics
- Types of Smart Ads
- How to Create Smart Ads
- Dynamic Keyword Insertion
- IF Function Ads
- Countdown Ads
- Ad Customisers
- Using Ad Customisers
