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Advanced Google Ads techniques – how and when to use Smart Ads (16th October)

In this webinar we Dan Allen show us how and when to use Smart Ads in paid search (Google Ads or pay-per-click).  These more advances PPC techniques, allow the user to gain a competitive advantage, particularly when compared to using standard text ads.

Agenda

  • The basics
  • Types of Smart Ads
  • How to Create Smart Ads
  • Dynamic Keyword Insertion
  • IF Function Ads
  • Countdown Ads
  • Ad Customisers
  • Using Ad Customisers

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