BrightonSEO – Adding Claude Code to Your Search Marketing Toolkit – Thurs 8th Oct

Ann Stanley at BrightonSEO - Adding Claude Code to Your Search Marketing Toolkit

Download the slides from Ann Stanley’s BrightonSEO talk, Adding Claude Code to Your Search Marketing Toolkit, showing search marketers how to put Claude Code to work on SEO, GEO and PPC without learning to code.

  • Date: Thursday 8th October 2026
  • Time: 9:30am, Auditorium 2
  • Event: BrightonSEO, The Brighton Centre
  • Speaker: Ann Stanley

About Ann

Ann Stanley is the founder and CTO of Anicca Digital, the Leicester agency she started in 2007, and co-founder of Anicca AI & Insights. For nearly 25 years she has worked as a consultant and trainer across paid media, search marketing, analytics and ecommerce, and much of her time now goes on AI strategy and automation, building practical marketing tools with Claude Code, including the skills, agents and reporting tools shown in this session.

About the Session

Ann’s 20-minute talk in the AI & Automation session started with the Claude tools and the three essential elements for using Claude Code well, then explained skills: a folder of instructions that does one task well, where several linked skills work together as an agent.

From there the talk worked through three levels. Level one uses ready-made skills for SEO, GEO and PPC, LinkedIn posts, proposals and meeting notes, with a worked content cluster example. Level two connects your own accounts using API keys kept safely in a .env file, with examples for Ahrefs competitor research, Google Ads, publishing to WordPress and Gmail. Level three is building your own tools, including technical SEO and GEO audits, product feed optimisation and a free E-E-A-T scoring tool, finishing with Armadello Analytics & AI Insights and C4, Anicca’s company command and control centre.

Ann Stanley presenting the six features of skills at BrightonSEO
Ann Stanley explaining API keys and .env files at BrightonSEO

What You’ll Learn

  • The Claude tools, and where Claude Code fits
  • The three essential elements for using Claude Code
  • What a skill is, and how linked skills become an agent
  • Level one: ready-made skills for SEO, GEO, PPC and content
  • Level two: connecting Ahrefs, Google Ads, WordPress and Gmail safely
  • Level three: building your own audit, product feed and E-E-A-T tools

If you would like help applying any of this to your own search marketing, get in touch with the team or join the Thursday AI Club.

Download the slides