Driving Sales at Scale on TikTok -Thurs 5th Mar – 2-3pm
Join us for this practical session as Rachel Cryan, our Paid Social Strategist walks you through how to drive sustainable sales at scale on TikTok using GMV Max, creator strategy and a smarter approach to commerce.
- Date: 5th March 2026
- Time: 2pm – 3pm UK time
- Speaker: Rachel Cryan
What You’ll Learn
In this webinar, we’ll break down how brands can drive sales at scale on TikTok, with a clear and practical look at GMV Max and how it fits into a wider commerce and creator strategy. We’ll explain what GMV Max is, how it works, and, crucially, how to set it up correctly to support growth rather than restrict it.
You’ll gain an honest view of the strengths and limitations of GMV Max, including where it performs well, where it can fall short, and the common pitfalls that limit results. Beyond paid media, we’ll explore why sampling and creator outreach are now essential to performance, fuelling GMV Max with high-quality, authentic content that actually converts.
Essential Strategies You’ll Master
You’ll learn how to configure GMV Max correctly from the outset to avoid the setup mistakes that hold most brands back. We’ll demonstrate how to build an effective creator outreach and sampling programme that generates authentic, high-converting content at scale. You’ll also discover how to balance automation with hands-on strategy, combining paid media, organic content and creator relationships into a single, commercially focused approach to TikTok growth.
Why This Matters for Your Marketing
TikTok has rapidly become a key revenue channel for brands looking to scale, but sustained success now depends on more than simply launching ads. Whether you’re already running TikTok Shop and struggling to scale, or you’re evaluating the platform as a new revenue channel, this session will give you clarity on what’s actually working and where the biggest opportunities lie.
This webinar is designed for brands and marketers who want a balanced, commercially focused approach to scaling on TikTok. Combining automation, content, and creator relationships to drive sustainable revenue.
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