How to Use AI in Content Marketing (for Research, Creation & Web Uploads) – Thurs 9th July 2-3pm

How to Use AI in Content Marketing webinar with Ann Stanley and James Allen

Watch Ann Stanley and James Allen from Anicca Digital as they show how they use AI every week to research, create and publish content, including the weekly search marketing news blog that is planned, written and uploaded to WordPress with AI at every stage.

  • Date: 9th July 2026
  • Time: 2pm – 3pm UK time
  • Speakers: Ann Stanley & James Allen

About Ann & James

Ann Stanley is the founder and CTO of Anicca Digital, the Leicester agency she started in 2007, and co-founder of Anicca AI & Insights. For nearly 25 years she has worked as a consultant and trainer across paid media, search marketing, analytics and ecommerce, and much of her time now goes on AI strategy and automation, building practical marketing tools with n8n and Claude Code, including the AI workflows behind the weekly content covered in this webinar.

James Allen has worked in technical SEO since 2009 and leads Anicca’s technical SEO and AI work as Senior Technical SEO & AI Director. He is a regular author for Search Engine Land and writes Anicca’s weekly search marketing news round-up, the blog produced with the exact AI process shown in this session. His day-to-day work covers technical auditing, Core Web Vitals, GA4 and scripting for SEO automation with Python and AI APIs.

About the Webinar

In this practical one-hour session, Ann and James explain how they scrape more than 25 news websites each week to find the latest articles on search engine marketing and AI in marketing, then turn that research into a finished, published blog post. The same techniques apply to almost any part of your content marketing.

They also show how AI can support keyphrase research and other research tasks, ready for planning your content calendar or your regular blogs, and how trained AI skills and CustomGPTs can be adapted for each specific type of content you need to produce.

What You’ll Learn

  • How AI can scrape and curate news from 25+ industry websites every week
  • Using AI for keyphrase research and content planning
  • How Anicca trained AI to write their weekly blog content and create the accompanying images
  • Adapting Claude skills and CustomGPTs for specific content types
  • How AI uploads blog and page content straight into WordPress
  • Other content formats the same approach can produce, from LinkedIn newsletters to emails

These principles can be applied across all types of content marketing, so you can take the core elements and develop your own AI-assisted content strategy.