Paid Media Special: The Future of PPC – AI, Data and Smarter Google Shopping (Friday 8th August 9:00 – 11:00AM BST)

The PPC landscape is undergoing a transformation. With AI, automation, and evolving consumer behavior changing the rules, marketers need to adapt fast to stay competitive—especially in ecommerce.
Join us for a focused webinar exploring what’s next in paid media and how to future-proof your PPC strategy. Whether you’re managing Google Shopping campaigns or preparing for the AI-driven shift in advertising, this session will provide practical insights and expert guidance.
In this session, we’ll cover:
- Getting more out of your Google Shopping feed
- What’s Next for PPC? Data, AI, and the New Rules of Ecommerce Advertising
- Live Q&A with industry experts
Date: Friday 8th August 2025
Time: 9:00 – 10:00 AM
Presenters:
- Holly Kelly, Head of Paid Media at Anicca Digital
- Sem Tielemans, Strategic Partnerships & Growth Manager at ProductHero
Don’t miss this opportunity to gain strategic insights into the future of PPC and ecommerce advertising.
Register now to secure your place!


