Paid Search marketing (pay-per-click) – Understanding the basics of Google Ads (9th October)

In this webinar Gurpreet Bassi, head of paid media at Anicca Digital, will provide an introduction to the basics of Paid Search Marketing (pay-per-click or PPC), focussing on Google Ads.

Gurpreet will be showing us what Paid Search looks like and why we need to use it, we will also see the elements of Paid Search and how it works. Lastly, Gurpreet will also cover measuring results to make sure you are getting the most out of it.


  • What does Paid Search look like
  • Paid Search vs Organic Search
  • Why use it
  • Elements of Paid Search
  • How it works


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