Using price reductions & remarketing to improve the performance of Google Shopping ads (SMX London 2018)

Ann Stanley presents on “How to improve your shopping ads using price reduction and remarketing” at SMX London 2018.  This insight includes research from Crealytics as well as her own research;

Part 1: The role of price in Google Shopping ads

  • 4 experiments comparing cheaper and more expensive products (with data from Crealytics )
  • Further data on the impact of price on offer positions
  • Hypothesis 1 – Is price a Quality Score factor?
  • Hypothesis 2 – Why not reduce price rather than increase CPC?

Part 2: Combining Shopping ads with remarketing strategies

  • Using content “Honeypots” and RLSA for shopping ads
  • Introducing the new “Optimise by Goals” shopping ads with dynamic remarketing


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