UPDATED: The impact of Generative AI & social search on Google’s role in driving ecommerce traffic (presented at IRX, Ecomerce Expo & Digital Commerce Expo)
UPDATED VERSION The text below describes the content of the original webinar presented back in May. Since then, the slides have been updated, so click on the PDF button to get the latest version (October 24)! Background Google is usually the main driver of traffic and sales for most ecommerce