Amplify your brand with strategic social media marketing.
Social strategies that build your brand, engage your audience and drive conversions across every major platform. Organic, paid, influencer and social commerce, run by senior specialists and measured on real data.
The four platforms that actually move social performance in 2026.
Social used to mean a Facebook page. In 2026 the audience and the buying are spread across a handful of platforms that each work differently: Instagram for visual discovery and Reels, TikTok for short-form reach and social commerce, Facebook for scale and community, and LinkedIn for B2B. Underneath all four sits the creative that decides whether any of it performs.
Each platform has its own format, its own algorithm and its own audience. We run them as one connected programme, not four separate accounts, with shared creative and shared reporting.
The four platforms
Five shifts in social media that have changed how you should run it.
The playbook from a few years ago is the wrong one. Reach now lives in short-form video, social is where younger audiences search, and creators outperform brand channels.
Short-form video is the default
Reach now flows through TikTok, Reels and Shorts. Native, vertical, fast-cut video is how content travels. Polished brand films sit unwatched.
Social is a search engine
Younger audiences search TikTok and Instagram before Google. Profiles, captions and content now have to be built for discovery, not only for the feed.
Creators beat brand channels
Audiences trust people over logos. Creator-led content consistently outperforms brand-owned posts, so partnerships are core to the plan, not a bolt-on.
Social commerce closes the loop
TikTok Shop and shoppable content let people buy in the app at the moment of discovery, instead of three clicks later on a website where most drop off.
Measurement moved server-side
Signal loss from iOS and cookie changes means Conversion APIs, server-side tracking and modelled metrics now do the heavy lifting. Likes are not the KPI.
Our social media services, end to end.
Whether you want to grow your following, lift engagement or drive conversions, our specialists build and run the strategy across Instagram, TikTok, Facebook, LinkedIn and X.
Organic Social
Organic social is how you build and keep relationships with your audience. We craft content, manage your profiles and grow your community so your brand voice stays consistent and lands with the people who matter.
Instagram · TikTok · LinkedIn · XExplore →Paid social
Creative-led campaigns on Meta, TikTok, LinkedIn and X that reach your audience where they spend their time and prove ROI.
Meta · TikTok · LinkedInExplore →Influencer marketing
Campaigns with the right creators for your brand, managed end to end, reaching your audience through voices they already trust.
Creators · TrustExplore →TikTok Shop & social commerce
Organic and paid TikTok strategies that build shopping into engaging video, from Shop setup to creators and tracking.
Shop · Video · SalesExplore →Paid Social
Paid social puts your message in front of the right people at the right time. We plan, build and optimise campaigns across Meta, TikTok, LinkedIn and X, with creative and targeting that turn attention into action.
Meta · TikTok · LinkedIn · XTikTok Shop & Social Commerce
Turn views into sales with TikTok Shop and social commerce. From the content plan to targeted ad campaigns and a smoother checkout, we help the right audience find your products and buy them in-app.
TikTok Shop · IG ShoppingInfluencer Marketing
The right creators reach new audiences and build credibility fast. We identify influencers who fit your brand and your buyers, run the campaign end to end, and measure what each partnership actually delivered.
Identify · Manage · ReportCreative & ad production
Our in-house creative team produces scroll-stopping ad creative, static, video and motion, that earns attention and drives sales across every social platform.
Static · Video · MotionRemarketing
Remarketing reconnects you with people who already know your brand. We keep your message in front of recent visitors and engagers and bring them back to finish what they started, across platforms.
Meta · TikTok · DisplayMeasurement for Social
We measure paid social on the metrics that matter, ROAS, CPA and real engagement, using server-side tracking and Conversion APIs for accurate data, with awareness KPIs and brand search uplift alongside.
Server-side · CAPI · GA4Want to see how your social is really performing?
We will audit your social presence across organic, paid and creator activity: channel mix, content and creative, audience and targeting, tracking and measurement. You get a single-page scorecard with the three things to fix first.
- Channel and content review across every active platform
- Paid social account and targeting health check
- Tracking and measurement review, server-side and CAPI
- Free. No sales call required to receive it.
Social results for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for social.
More than just social.
Your social works harder when it joins up with paid search, SEO and CRO. We plan social inside the wider mix, so awareness on one channel turns into demand and conversions across the rest.
Measurement built on real data.
Server-side tracking and Conversion APIs, not platform-reported numbers taken on trust. You see ROAS, CPA and the awareness signals that move, tied back to outcomes that matter to the business.
Senior specialists, 19 years in.
You work with people who have run social for brands for years, not a rota of junior account managers. Anicca has been an independent Leicester agency since 2007.
Creative in-house.
Content and ad creative are produced by our own team, so the work ships faster and stays on brand, from the first hook to the sale.
What brands ask before they start.
Should we focus on organic or paid social?
Both, and they work best together. Organic builds the audience and the brand, paid puts the right content in front of the right people at scale and brings buyers back. The split depends on your goals, your sector and how established your channels already are.
Do we need to be on every platform?
No. Being on the right two or three platforms well beats spreading thin across all of them. We recommend the mix based on where your audience actually spends time and what you want to achieve, whether that is reach, community or direct sales.
How do you prove social drives sales, not just likes?
We measure against the goals that matter, revenue, leads, ROAS and CPA, using server-side tracking and Conversion APIs so the data survives iOS and cookie changes. Reach and brand search sit alongside, but the headline is business outcomes, not vanity numbers.
Is influencer marketing worth it for our brand?
It can be, when the creators genuinely fit your audience and the campaign is measured properly. We find the right partners, manage the brief and activation, and report on what each partnership delivered, so it is an accountable channel rather than a leap of faith.
Do you make the content, or do we?
Either. Our in-house team produces short-form video, static and ad creative, or we work alongside your team and creators. Most clients use a mix, with us covering the volume and consistency paid social needs.
How quickly will we see results?
Paid social can show signal within weeks once tracking and creative are in place. Organic and creator-led growth compound over months. We set expectations up front and report progress against them from the first month.
Ready to grow your social presence? Let us run the audit.
30 minutes with the social team. No slide decks, no hard sell. You leave with an audit of your channels and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
