Move or relaunch your site without losing rankings.
Launches and migrations are where hard-won organic visibility quietly disappears. We provide the technical SEO oversight that protects your traffic, enquiries and sales through the move, planning and monitoring every step alongside your web team.
The SEO safety net for your launch or migration.
Re-designing your navigation, changing domain, moving to HTTPS or a new CMS, or replatforming all put your organic performance at risk. If your site generates leads or sales from search, those changes have to be handled carefully so you do not lose visibility, traffic and revenue in the process.
That is where we come in. We do not build or recode your site; we provide the technical SEO planning and oversight that keeps it safe, working alongside your own web and development team. The goal is no disruption to your business: we plan the move, protect what is working, and monitor closely once you go live.
When a migration needs SEO oversight
Five things that make or break a migration.
Migrations fail in predictable ways. The brands that come through with rankings intact, or improved, are the ones that plan for these from the start rather than discovering them after launch.
Redirects are where equity lives or dies
A complete, tested redirect map from every old URL to its best new match is the single biggest factor in holding on to rankings. Gaps here are the most common cause of traffic loss.
Replatforming is the new migration
More brands are moving to Shopify, headless and modern frameworks. These bring rendering and URL changes that need handling, or content quietly drops out of the index.
Core Web Vitals carry across the move
A new site is the moment to keep, or lose, your page-experience signals. Benchmarking before launch means you can prove the new site is as fast, or faster.
Indexation has to be watched live
Search engines re-crawl a migrated site gradually. Monitoring indexation and coverage in the days after launch catches problems while they are still cheap to fix.
Benchmark first, or you are guessing
Without a clear performance benchmark taken before the move, you cannot tell whether a post-launch dip is normal settling or a real problem. We benchmark every project up front.
How we support your launch or migration.
We can join at the planning stage, or step in pre-launch, at launch or afterwards to recover lost performance. We set targets against your timeline and manage the SEO side end to end, alongside your team.
Pre-launch audit & benchmarking
A detailed technical and on-page audit of your current site, plus tracking and performance benchmarks, so every element that drives organic performance is identified before anything changes.
Audit · BenchmarkRedirect strategy & mapping
A complete, tested redirect map from old URLs to new, preserving the SEO equity and authority you have built, with nothing left to chance at launch.
Map · PreserveTechnical & on-page SEO
Site architecture, crawl and indexation, structured data and on-page elements set up correctly on the new site, so search engines can reach and value every page.
Crawl · IndexExplore →Launch & post-launch monitoring
Going live against your benchmark: monitoring performance and indexation, re-auditing, and thorough testing of redirects, so any issue is caught and fixed fast.
Monitor · TestUX & navigation evaluation
Advisory UX and navigation evaluations and conversion-path reviews, so the new structure improves experience as well as protecting search performance.
Evaluate · AdviseExplore →Migration recovery
Brought in after a move has lost rankings, traffic or conversions, we diagnose what went wrong and recover the lost performance.
Diagnose · RecoverExplore →Planning a migration? Get a free risk review.
Before you move, we will take a top-level look at the SEO risk in your launch or migration: where your organic equity sits, the redirect and indexation pitfalls to plan for, and the elements most likely to cost you traffic. You get a short, prioritised summary with the first things to safeguard.
- Organic equity and risk areas
- Redirect and indexation pitfalls
- Pre-launch benchmarking checklist
- Free. No sales call required to receive it.
Technical programmes for brands you might recognise.
Worked examples from long-term technical and SEO programmes. More in the full case-study library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands trust us with a migration.
Technical SEO specialists.
A team of technical SEO consultants who understand the latest search updates, working to preserve and improve your rankings through the move, not just to get the site live.
Countless migrations behind us.
Domain moves, replatforms, HTTPS and redesigns across many industries. We have seen the known and the unknown issues, and can foresee problems before they cost you.
We join at any stage.
Best at the planning phase, but we also step in pre-launch, at launch, or afterwards to recover lost performance, slotting in alongside your existing team.
Commercial, not just technical.
We weigh search intent, your KPIs and your commercial goals, so the new site is set up for long-term growth, not just a clean technical launch.
What brands ask about migrations.
What is a website migration, and why does it matter for SEO?
A website migration is any significant change to your site’s structure, platform, content or domain, often to improve performance, experience or SEO. It matters because, handled poorly, it causes ranking drops, broken links and traffic loss. Our role is the SEO oversight that prevents that, ensuring a seamless transition while maintaining search visibility. We do not build the site itself; we protect its search performance through the change, alongside your web team.
How do I prepare for a website migration?
Successful migrations start with careful planning: a full audit of your existing site, clear goals, and a detailed migration plan. The key steps are mapping redirects, preserving SEO equity, testing functionality, and making sure all critical pages and data are accounted for before launch. We handle that SEO planning and work alongside whoever is building the new site.
Will my search rankings be affected after a migration?
Temporary fluctuations are common, but a well-executed strategy minimises disruption. Properly set-up redirects, maintained SEO elements and close post-launch monitoring mean rankings recover quickly and, in many cases, improve over time. Benchmarking before the move is what lets us tell normal settling from a real problem.
How can I ensure a smooth website launch?
Thorough pre-launch testing is essential: site speed, mobile responsiveness, SEO elements and functionality across devices and browsers. Combined with a clear launch plan and post-launch monitoring, that means any issue is identified and resolved quickly rather than quietly bleeding traffic.
How long does it take to recover traffic after a migration?
It varies with the scale of the move and the steps taken to preserve SEO value. In most cases traffic stabilises within a few weeks, and ongoing monitoring, technical fixes and content optimisation can speed up recovery and improve long-term performance.
Do you build the new website?
No. We provide the technical SEO planning, oversight and monitoring that protect your organic performance through a launch or migration, and we work alongside your own web and development team or agency, who build the site. If you do not yet have anyone building it, we can advise on the SEO requirements they will need to meet.
Move with confidence, not crossed fingers. Let us review the risk.
30 minutes with the technical SEO team. No slide decks, no hard sell. You leave with a read on your migration risk and the first things to safeguard, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
