How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
When looking for a job in Agency life, you might wonder are you suitable for it? Have you worked In-house marketing all your life and looking at a change? That is exactly the point I was in a year ago before I joined Anicca. Since then, it has been a great experience and showed me…
Amazon Ads utilises Pay Per Clicks Advertising (PPC) on the Amazon platform. This can be used to advertise products or brands on Amazon, that can be shown on the desktop or Amazon app, as well as remarketed on other platforms like Instagram and Facebook. Amazon Ads works on an auction-based PPC method, so to advertise…
In a fast-paced industry like marketing, it is always worthwhile looking into what tools can help you stay in an industry that is constantly changing. Even the best marketing tools are not designed to complete your marketing, but more so to assist you and help make your life slightly easier. We’re going to look at…
As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown how automation works in Google Ads, what…
If you are a Google Ads user, you may see numerous Impression Share (IS) metrics floating around, whether it’s Search top IS, Search abs. top IS or Impr. (Abs. Top) IS%. This article will break down all the Impression Share metrics (new and old), how you can improve Impression Share and how you can now…
We’re officially in the “Google Ads” era and Google have been quick to roll out the changes to the AdWords platform, and now search ads are getting a revamp too. Google is now allowing users to add a third headline and a second description. Not only are you allowed a second description, but the character…
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed. You’ll no longer have to beg people to…
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com). Whether you like it or not, 2017 still belongs to the era of the smartphone, and it doesn’t look like…
Here is our top 10 projects for May: www.Lovestruck.com – Management of PPC campaigns for Lovestruck Dating www.Giving-Back.co.uk -Development and marketing of a new charity fundraising website – built on behalf of the Leicestershire charity Living Without Abuse (LWA). www.healthierweight.co.uk -Paid advertising campaigns to increase the leads for patients wanting gastric by-pass surgery Continental Tyres…
