Google has announced a significant change to the way its shopping platform will work, which will now allow any business owner who sells products online to list their items for free. Previously all Google Shopping placements were bid on and paid for within the Google Ads platform. The plan has been in the works for…
In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over…
Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises 1,000’s of signals and behavioural patterns to help you deliver…
Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured into the world of paid…
When it comes to your digital marketing strategy, paid media is likely to play a large and important role in ensuring your product or service reaches your potential customers. If you haven’t yet considered paid media in your strategy, then you are more than likely missing a trick. There are many platforms that offer paid…
When it comes to Google Ads, formerly Google AdWords, there are a lot of factors that can impact on your results and unless you have intimate knowledge of the platform it can be a minefield trying to know what to look for. Thankfully there are many digital agencies and freelancers out there that can help….
When you sell on Amazon you will have different options available to you dependant on whether you are the brand owner or a third-party seller. If you are a third-party seller then you will set up on Amazon under a Seller Central account, if you are the brand owner then you may be presented with…
Understanding the profiles of your current customers can be hugely beneficial in learning how you can reach new ones. Building the picture of these users, however, can be a complex process with increasing levels of online activity and touch points before these users make the final conversion. There are some quick insights and hidden gems…
According to Forbes, B2B customers are now progressing 70% of the way through the purchase funnel before engaging a sales representative (Forbes, Dec 2017). Your digital content is the key to securing that end sale, so delivering a consistent and informative message is essential. Here we look at 5 techniques to get the most out…
Visiting Brighton SEO this year was a little different because for the first time, I saw it from both a delegate perspective and a speaker perspective. This year, I delivered my first training seminar on advanced PPC. Once my nerves subsided and I started to relax, the content came quicker and easier and before I…